| 23rd May 2005 - Vodafone announced the launch of Vodafone
Simply, a new, easy to use mobile service which has been
designed for customers who only want a mobile phone with
voice and text services.
Following extensive customer research and feedback
from thousands of customers, the Vodafone Simply service
comprises two exclusive easy to use phones and services
with straightforward price plans, supported by specifically
trained customer services staff.
Phones
Vodafone worked very closely with its customers in developing
the Vodafone Simply phones. Customers were asked how
they wanted their ideal phone to look, what services
it should offer, how these services should be accessed
and how the phone menus should be structured.
Following this feedback, Vodafone linked up with Sagem
to develop two phones: the Vodafone Simply Sagem VS1,
a silver, curvy handset and the Vodafone Simply Sagem
VS2, a straight, black handset.
Both phones have large screens with legible text and
symbols, as well as three dedicated buttons for direct
access to the most commonly used services: the Main
Screen, Contacts and Messages. A button on the side
of each phone controls ringer volume and a switch locks
the key pad.
In addition, on-screen instructions in plain language
help customers master the phone quickly and easily.
Services
Both phones offer a voice mail service designed to work
like a standard home answering machine. The Messages
button on the phones lights up to notify the customer
when a call or text has been received. To listen to
or read the message, the customer just needs to press
the Messages button.
In addition, the Vodafone Simply service offers a missed
call notification service. If a call is missed, or a
caller does not leave a voice message, the customer
receives notification on-screen.
Price Plans
Customers using the Vodafone Simply service will be
able to purchase straightforward, value for money, price
plans. For example, in the UK, a pre-paid Vodafone Simply
handset will cost GBP 80 and will be free with a monthly
price plan. Using the new Vodafone Stop the Clock price
plan, customers will be able to talk for up to an hour
in the evenings and at weekends whilst only paying for
the first three minutes.
Customer Service
Vodafone has specifically trained members of its customer
service staff to help and advise customers in shops
and call centres. The trained members of staff will
help customers feel more confident about buying and
using their Vodafone Simply mobile phones.
The service will be available in Portugal, Spain and
the UK from 24 May. The Vodafone Simply service will
also be available from Vodafone Germany, Vodafone Greece,
Vodafone New Zealand, Vodafone Sweden and Swisscom Mobile
from 1 June and Mobilkom Austria in July. Other markets
will offer the service in due course.
"We have many customers who want the latest mobile
phone with all the advanced services from full track
music downloads to video calling and mobile TV. We also
have customers who just want to make and receive calls
and text messages on their mobile phone," said
Peter Bamford, Chief Marketing Officer, Vodafone Group.
"Vodafone Simply is an easy to use mobile service
for these customers, to help them stay in touch with
friends and family."
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