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26th May 2005 - Panasonic, the leading brand
by which Matsushita Electric Industrial Co., Ltd.
is known, announced that it has secured the rights
to feature SEGA's blockbuster game, Sonic The
Hedgehog, on its new series of mobile phones.
As previewed on SEGA's booth at the E3 premier
game show in the US, this is the very first time
the game has been installed on a mobile phone
and will be available in handsets launched by
Panasonic from Q3 this year.
Sonic The Hedgehog will be pre-installed on six
new Panasonic phones including the company's flagship
phone of the year, the VS3, which is perfect for
playing games on with its superior screen of 16
million colors and outstanding brightness of 300
candela. Sonic The Hedgehog will also feature
on the following Panasonic handsets being launched
this year: VS7, SA6, SA7, MX6 and MX7.
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Sonic The Hedgehog was first introduced on the SEGA
MEGA DRIVETM in 1991 and since then, 38 million copies
have been sold worldwide, making it SEGA's top selling
game of all time. Users will now be able to help Sonic
face his arch-enemy Dr. Eggman through their mobile,
with the same high speeds and high-resolution images
used on the SEGA MEGA DRIVE version. The mobile version
of Sonic also comes with the new 'ranking' and 'difficulty
settings' functions and all stages (apart from the special
stages) found on the SEGA MEGA DRIVE.
Masatoshi Kitade, Director for Global Marketing, Panasonic
Mobile Communications, said: "This is a very exciting
partnership, not only for both Panasonic and SEGA but
also, I'm sure, for Sonic The Hedgehog fans across the
world who can now play their favorite Sonic game on
their mobile phone. Sonic The Hedgehog is truly an iconic
character and the game itself is legendary, making it
the perfect partner for Panasonic.
"The advanced features of the VS3 make it a superb
mobile to enjoy Sonic The Hedgehog on. It's slim, stylish
and feature-rich allowing consumers to enjoy games as
well as their phone without compromising on quality."
Panasonic plans to actively install popular games on
its mobile phones, like Sonic The Hedgehog, as well
as increasing the availability of music and movie content
as part of its strategy to expand content for the ever-advancing
mobile phone market.
About SEGA Corporation
SEGA Corporation is a worldwide leader in interactive
entertainment both inside and outside the home, encompassing
consumer business, amusement machine sales and amusement
center operations. The company develops, publishes and
distributes interactive entertainment software products
for a variety of hardware platforms including PC, wireless
devices, and those manufactured by Nintendo, Microsoft
and Sony Computer Entertainment Inc. For futher information,
please visit http://sega-europe.com
or http://www.sega.com.
About Panasonic
Best known by its Panasonic brand name, Matsushita Electric
Industrial Co., Ltd. is a worldwide leader in the development
and manufacture of electronic products for a wide range
of consumer, business, and industrial needs. Based in
Osaka, Japan, the company recorded consolidated net
sales of US$81.44 billion for the year ended March 31,
2005. For more information, visit the company's website
at http://panasonic.co.jp/global/index.html.
Panasonic Mobile Communications Co., Ltd., a subsidiary
of Matsushita Electric Industrial Co., Ltd. and whose
headquarters are based in Yokohama, Japan, is a worldwide
leader in the development and manufacture of mobile
communications products. As one of the main business
domains for Matsushita Electric Industrial Co., Ltd.,
best known for its Panasonic brand digital electronics,
Panasonic has been developing cutting edge technologies
since its establishment in 1958, including the world's
first 3G video handset for the Japanese market in 2001.
Panasonic is committed in providing added-value solutions
to end-users through its mobile communication products.
For more information, please visit
http://panasonic.co.jp/pmc/company/en/index.html.
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