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24th June 2005 - Hantro, a leading provider of mobile
video technology, announced today that Freescale Semiconductor
has integrated their MPEG-4 encoder System on Chip (SoC)
design into the newly announced i.MX31 and i.MX31L multimedia
applications processors. Integrating Hantro’s encoder
into silicon together with other leading-edge Freescale
multimedia technology the i.MX31 processors provide
uncompromised video performance with VGA (640x480) resolution
at 30 frames per second enabling a rich and rewarding
multimedia user experience.
Video capture capability has become a pre-requisite
feature for camera enabled mobile handsets. When Hantro
launched the first camcorder application for smartphones
in 2001, the maximum resolution possible was subQCIF
(128x96) at 7-10 frames per second. This application,
which enabled the launch of video messaging, started
a revolution in the development of mobile handsets which
is ultimately leading to the convergence of the digital
video camera with the mobile phone / PDA. The exceptional
video capability of the i.MX31 processors make this
convergence a reality.
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“By combining our 5250 VGA MPEG-4 hardware technology design
with our 4200 software decoder Freescale is able to provide
an optimal value and performance proposition for their customers”
said Eero Kaikkonen, CEO of Hantro. “Coupled with our multimedia
application development platform, significant development
cost savings and a faster time to market can also be achieved
when integrating video capability into any i.MX31 powered
device.”
“Encoding video is a computationally complex and highly demanding
task,” said Brandon Tolany, director of multimedia operations,
Wireless and Mobile Systems Group, Freescale. “To encode VGA
resolution at 30 frames per second in software would demand
a power-hungry CPU running at about 1 GHz. With Hantro’s hardware
solution, our i.MX31 multimedia processors are able to provide
optimal performance at around 1 MHz, which is a very critical
differentiator for us in the mobile entertainment market.”
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