| 1st July 2005 - MSN and Vodafone today announced plans to
launch a first-of-its-kind seamless instant messaging (IM) service
between PCs and mobile phones. Customers of both companies will
be able to see the "presence" of their contacts and
exchange instant messages between MSN® Messenger on a PC
and Vodafone Messenger on mobile phones and vice versa. By offering
customers a seamless PC-to-mobile messaging option with instant
messaging, MSN and Vodafone will expand communication choices,
delivering an enhanced messaging offering for MSN and Vodafone
customers who want to stay in touch with friends, family and
colleagues.
The service will bring together customers of MSN Messenger,
the world's largest instant messaging service with more than
165 million customers worldwide, and Vodafone, which has almost
155 million customers around the world, as messaging continues
to grow in popularity on PCs and mobile phones. Initially,
MSN and Vodafone will launch the messaging service in various
European countries, including Spain, before the end of the
year.
In Spain, over 7 million internet browsers use MSN Messenger
and additionally 11.5 million Vodafone customers can benefit
from this agreement.
The service will be based on the familiar mobile commercial
model of "Calling Party Pays", where users will
only pay for messages sent and not for connection. As they
do today, Vodafone customers will prepay or pay for the service
through their monthly bill, while MSN Messenger customers
will be able to pay through packages available in connection
with MSN Messenger.
Building on and complementing the messaging success of SMS,
instant messaging between PCs and mobile phones enables new
service benefits to customers such as immediacy, the ability
to tell whether a contact is available to receive a message
(presence) and the ability to see the text of whole conversations.
By adding the service functionality of IM and by connecting
MSN and Vodafone customers, both companies expect more frequent
interaction between PC and mobile customers, resulting in
more traffic.
Commenting, Victor Castro, Managing Director of MSN Spain,
said: "Our focus is on the development of on-line communications
services and above all, the integration with mobile platforms.
This agreement with Vodafone will enable us to make a significant
advance towards the definition of an interactive communications
centre designed for our more than 9.5 million users in Spain,
for whom immediacy, personalisation and value added services
are our greatest assets".
Antonio García Urgelés, Director of the Consumer
Business Unit of Vodafone Spain, added: "We have brought
together two of the world's largest messaging communities
with a first of its kind for both industries - a seamless
PC-to-mobile instant messaging service. Vodafone customers
will now be able to use IM and its additional service benefits
to stay in touch with mobile and PC friends and family."
In Spain, one in every two internet browsers use on-line
instant messaging, with MSN Messenger as the preferred service,
offering 90% coverage. Over the last two years, "Fenómeno
Messenger" (Phenomenal Messenger) has grown in strength,
particularly since the launch of new additional services such
as full-screen video-calling, personalisation capability,
the sending of messages to mobiles, etc.
About MSN Spain
MSN is a leading web services with more than 400 million unique
users worldwide per month. With localised versions available
globally in 41 markets and 20 languages, MSN is ranked top
in terms of audience accessing the internet from their home
in Spain, according to Nielsen/NetRatings (March 2005). Internal
data shows that more than 9.5 billion unique users access
the services and contents of the MSN network every month (2005)
www.msn.es
About Microsoft Iberica
Microsoft Iberica is the Spanish subsidiary of the Microsoft
Corporation. Founded in 1975, Microsoft is the worldwide leader
in software, services and solutions that help perople and
businesses realise their full potential. For more information,
visit the website at: http://www.microsoft.com/spain
Back to
News Reports
|