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4th July 2005 - T-Mobile is the first carrier in Europe
to bring free Internet to mobile phones: webnwalk
is the name of the offer that T-Mobile is using to compile
attractive packages for mobile users in the World Wide
Web. The first webnwalk offers are now available
in Germany and Austria. In the course of the year, mobile
Internet will also spread to Great Britain, the Netherlands
and the Czech Republic.
The vital difference from mobile portals and their
often restricted content is that webnwalk
gives T-Mobile customers not only far greater flexibility
in Internet usage but also the advantages of free Internet,
with optimized quality and low package prices. This
offer from T-Mobile gives customers the opportunity
to transfer Internet experience they have gained on
their PCs to mobile scenarios, with the added advantage
of the spontaneity and flexibility that are typical
of cell phones.
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With webnwalk we are giving vital impetus
to mobile Internet usage, says René Obermann,
CEO at T-Mobile International. We are paving the way
to free Internet for our mobile customers, demonstrating once
again that we are the innovation leader in the mobile communications
market.
webnwalk lets our customers click into
their favorite sites wherever they happen to be, retrieve
the information they require and subscribe to entertainment
offers, adds Ulli Gritzuhn, CMO at T Mobile International.
We expect all data-enabled cell phones from T-Mobile
to be webnwalk devices in five years time.
To mark the launch, four cell phones will offer the new webnwalk
experience: Sidekick II, MDA compact, Nokia 6680 and the new
SDA model. Sidekick II came to market in June and has a full-size
keyboard and large color display spelling maximum ease
of use for Internet access. A special compression procedure
accelerates retrieval and display of the Internet pages. E-mails
are delivered automatically and promptly to their recipients
via the mail push service.
MDA compact provides T-Mobile customers with a fast, easy-to-use
access medium to the open Internet. To make MDA compact even
speedier, the device now comes with an improved Internet browser.
The third cell-phone model in the webnwalk launch
offer is a Nokia 6680. With this compact device, users can,
for example, use T-Mobiles UMTS network (UMTS, Universal
Mobile Telecommunications System) to pick up e mails plus
attachments at high speeds and for fast Internet searches.
Special software also optimizes page representation in 262,000
colors on the Nokia 6680 display.
Around September, T-Mobile is due to introduce a fourth webnwalk
device, the new SDA model, which will attract above all a
mass market. This full-size smart phone will have an optimized
Internet browser for even faster surfing on the open Internet.
T-Mobile also has plans to greatly expand its webnwalk
mobile device portfolio in the coming months.
Our target is to attract several hundreds of thousands
of new webnwalk customers by the end of 2006,
René Obermann quotes the sales forecast for the new
offer. Whats more, we expect ARPU (average revenue
per user) to climb significantly for customers using the mobile
Internet.
To ensure that Sidekick II and MDA compact users on the move
can access the Internet offers they need with minimum effort,
the Google search engine is preconfigured as the homepage,
accessible via the Internet Explorer icon. In the future,
T-Mobile and Google Inc. will cooperate closely on the new
webnwalk offers. They aim to further improve the
comfort, benefit and speed of Internet access with cell phones
from T Mobile. In addition to the search engine, users will
find a list of interesting links. Here, they can click their
way rapidly to RTL news, online weather forecasts or Postbanks
online offers. And of course users can replace this homepage
with their own personal favorite at any time.
To mark the launch of the webnwalk offer, T-Mobile
is introducing new volume-based data options in Germany and,
at the same time, making its existing offers even more attractive.
For example, the new Data 30 option offers a monthly inclusive
volume of 30 MB for mobile data transmission, instead of the
previous 10 MB, and at a monthly price of only EUR 10. Once
the inclusive volume is used up, a price of EUR 1.90 is charged
for each additional MB. There is also a special attraction
for everyone who surfs the mobile net with Sidekick II: the
30 MB limit for the Sidekick Data option is being lifted until
the end of the year. This means that a real flat rate option
is now available in T-Mobile Deutschlands network for
a monthly price of EUR 15.
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