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1st August 2005 - Do you love driving to the Rolling
Stones or dancing to Madonna? Sony Ericsson is compiling
‘The Walkman phones 100’ - the first soundtrack
of the world’s favourite songs of all time, to
coincide with the launch of its new family of Walkman
phones.
Whether it was the song playing at the time of your
first kiss or the first song you ever bought, music
lovers from across the globe will be invited to log
onto www.walkmanphones100.com to register their top
three tracks of all time and the reasons why these songs
make up the soundtrack to their life. Immediately, fans
will then see where their songs are placed in the overall
poll, and whether or not their favourites have yet reached
the top 100.
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The site, powered by Lycos, goes live from 12th August for
six weeks. Having registered their three songs, voters will
also have the chance to win the ultimate collectable item
for any serious music lover; one of the new Walkman phones
complete with the world’s 100 favourite songs, as voted
for by music fans worldwide on www.walkmanphones100.com .
Furthermore, Sony Ericsson will be giving lucky runners-up
a member of its new family of Walkman phones, which includes
the hotly awaited debut Walkman phone, the W800*. The results
of ‘The Walkman phones 100’ global vote will be
released worldwide on the 28th September 2005.
Miles Flint, President of Sony Ericsson, commented: “We
are incredibly excited to be introducing the first Walkman
mobile phone to the market. The Sony Ericsson W800 is the
first of a family of Walkman phones which are designed to
bring a complete music proposition to the consumer. To mark
this occasion we are now launching The Walkman Phones 100.
Now consumers worldwide can vote for their favourite music
and help compile the first ever poll of the worlds top 100
songs.”
“The Walkman phone allows you to store around 125 tracks
and so listen to your own soundtrack to your life, wherever
you are, whenever you want while staying in touch with your
world. We are confident that this search for the global soundtrack
of 100 songs will produce a number of surprising entries;
what may well be a popular choice for people in Latin America,
will be completely different for people in Australia. The
results should give a fascinating insight into the type of
music people from all corners of the globe associate with
their lives while at the same time reaffirming the universal
enjoyment all the people of the world share when listening
to their favourite tunes.”
* The Sony Ericsson Walkman phone W800 is shipped with a 0.5
GB Memory Stick PRO duo™: capacity for around 125 tracks,
or 10 – 12 full length CDs (MP3 files at 128 kilobits/second),
which can be expanded up to 2GB. The W800 comes with quality
stereo headphones and gives 30 hours of battery life in music
mode (i.e. non-phone mode) or 15 hours of battery life if
the phone is also being used to receive calls. Complete with
a two megapixel, auto-focus camera with picture light and
digital still camera interface, the Walkman phone weighs less
than a 100g and can be connected to a stereo hi-fi or car
stereo speakers so music can be shared with friends.
Sony Ericsson Mobile Communications serves the global communications
market with innovative and feature-rich mobile phones, accessories,
PC-cards and M2M solutions. Established as a joint venture
by Ericsson and Sony in 2001, with head quarters in London,
the company employs 5,000 people worldwide, including R&D
sites in Europe, Japan, China and America. For more information,
please visit www.sonyericsson.com
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