| 4th August 2005 - Critical Path, Inc., a leading provider
of messaging software and services, today announced that IndosatM2,
a leading Internet and multimedia service provider in Indonesia,
together with its holding company Indosat Tbk, has launched
a new consumer email service using Memova(TM) Mobile from Critical
Path.
The new service, which is now available and being marketed
by Indosat under the brand name i-Memova,(TM) is expected
to increase consumer usage of mobile email by providing a
user-friendly, push email experience on affordable consumer
phones, and by offering rich multimedia capabilities and giving
users better control over the mobile email messages they receive.
Unlike other mobile email services targeted at enterprise
or executive users, the i-Memova service specifically addresses
the needs of consumers in the mass market. It works on inexpensive
MMS-enabled handsets and enables users to send and receive
multimedia emails with colorful images, video and sound. In
addition, users can specify which email messages they want
to receive on their mobile phone.
"While demand for mobile email solutions is increasing
everyday, we recognize that consumer priorities and behaviors
are very different from executive users," said Brata
T. Hardjosubroto, CEO IndosatM2. "In order to successfully
meet that demand, we need to offer subscribers a mobile email
service that is easier to use, more affordable and more multimedia-rich
than enterprise-oriented services. With our new i-Memova service,
we expect we can improve our customers' email experience and
drive significant revenue growth."
Because most consumers do not necessarily want to receive
all of their email on their mobile phone, Memova Mobile suggests
which messages users might want to receive and then enables
users to set mobile email preferences and priorities with
a few simple clicks. This feature eliminates the threat of
mobile spam and differentiates the user experience from other
solutions, making it more consumer-oriented. Additionally,
with no software to install on the phone, the one-step set-up
process can be done on the handset or on the operator's Web
site, and it is simple and easy to understand.
"Memova Mobile is an innovative approach to mobile email
that enables operators to drive revenue by leveraging untapped
opportunities in the consumer mass market," said Mike
Serbinis, CTO, Critical Path. "Consumers don't want to
receive all of their email on their mobile phone; they want
messages from important friends, colleagues and family members.
Unlike other solutions, Memova Mobile gives users the messages
that matter and provides a seamless push experience on everyday
handsets at a price consumers can afford."
About IndosatM2
Indosat Mega Media (INDOSATM2) is an Internet, Multimedia
and IP-based services provider that provides services, such
as high-speed/dedicated Internet, dial-up Internet, cable
TV, VPN (Virtual Private Network) services, hosting and co-location,
VoIP (Voice over Internet Protocol) and e-commerce. IndosatM2
is a subsidiary of PTIndosat (the Telecommunication Service
Provider in Indonesia), which began operations in 2000 and
provides services for companies, organizations and personal
residences in Indonesia, supported by a high-capacity global
Internet network.
About Critical Path, Inc.
Critical Path's Memova(TM) solutions provide a new and improved
email experience for millions of consumers worldwide, helping
mobile operators, broadband and fixed-line service providers
unlock the potential of email in the mass market. Memova(TM)
Mobile gives consumers instant, on-the-go access to the messages
that matter most. Featuring industry-leading anti-spam and
anti-virus technology, Memova(TM) Anti-Abuse protects consumers
against viruses and spam. Memova(TM) Messaging provides consumers
with a rich email experience, enabling service providers to
develop customized offerings for high-speed subscribers. Headquartered
in San Francisco with offices around the globe, Critical Path's
messaging solutions are deployed by more than 200 service
providers throughout the world. More information is available
at www.criticalpath.net.
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