|
5th August 2005 - Live Mobile TV broadcasts for the first
time at an international sporting event.
Mobile TV broadcasts continue in August at the IAAF World
Championships in Athletics in Helsinki, where the guests of
the companies behind the Finnish Mobile TV project will be
able to use mobile TV for the first time at an international
sporting event. YLE (The Finnish Broadcasting Company) will
be providing mobile TV users with a multi-channel package,
including a domestic broadcast of the Championships, which
includes both YLE TV1 and YLE TV2's coverage of the Championships.
In addition, mobile TV users will receive the compilation
broadcast for international distribution and five special
Championships broadcasts of individual events (running events,
field events, race walking and the marathon). Each event can
thus be followed without a break from start to finish.
During the World Championships in Athletics, the mobile TV
users also have access to regular YLE TV1, MTV3, Nelonen,
CNN, BBC World and Eurosport TV programs. The real-time TV
programs will be watched on the Nokia 7710 smartphone equipped
with a special accessory to receive mobile TV broadcasts.
The World Championships in Athletics offer an excellent environment
to demonstrate use cases for mobile TV, and specifically how
new content can be produced for mobile TV devices. For example,
the users can watch the games on their way to the stadium
or anytime they are away from the action.
Digita, Elisa, MTV, Nelonen, Nokia, Sonera and YLE jointly
conducted the mobile TV pilot in Finland from 8.3.2005 to
20.6.2005. The pilot, which took place in the Helsinki capital
region, tested the feasibility of watching television broadcasts
using a mobile device. According to the initial pilot results,
mobile TV services proved popular with the participants of
the pilot, as 58% said that they believe that mobile TV services
will be popular. Familiar TV channels were watched also on
a mobile device and the test users watched between 5 to 30
minutes of mobile TV per day. Full results of the Finnish
mobile TV pilot will be released 30.8.2005.
DVB-H technology allows television channels to be distributed
effectively to users of mobile devices. All television channels
and special event channels can be accessed by viewers as live
broadcasts cost-effectively irrespective of the number of
recipients. It is easy for users to view the channels. Supplementary
interactive features are also easy to use on the same mobile
TV device.
Additional information:
Finland's mobile TV project: www.finnishmobiletv.com
Back to
News Reports
|
