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Nokia N90 Success in Doubt? [Back to News Reports]

12th August 2005 - Despite Nokia's recent claims of production shortages of its much-hyped N90 camera phone due to strong initial demand, UK based mobile research, Mako Analysis, firm has speculated that these shortages are more likely to be as a result of small production volumes following poor operator feedback rather than rampant end user market demand.

There is no doubting that the N90 is a quality product, with a Carl Zeiss lens, auto focus, zoom, flash and red eye reduction, it has all the right features in place to cut it as a low end digital camera replacement. The screen is excellent and the phone comes with a raft of installed and peripheral imagery software.

The main drawback of this clamshell device however will be its overall bulk. Mako Analysis point out that weighing in at a hefty 173g, the N90 is almost twice as heavy as some of Nokia's more popular mid range models and even with the clam shell shut it is still bigger than Nokia's latest 3G offering, the 6680.

Nokia N90

A Mako Analysis spokesman put forth his view by saying, "Nokia are clearly wishing to offset the form factor drawbacks of the device by emphasising its market leading imagery credentials. If we take a look at the market context however, 2 mega pixel camera phones have been for sale in the European market since the start of the year and Sony Ericsson's latest mid range models offer a competitive camera lens specification while showing clear improvements over the N90 in terms price, weight and style. With Sharp releasing a 3.2 mega pixel 3G device later on this month and circulating rumours of a 5 mega pixel Samsung device by the end of the year, competition in the space will be fierce and the N90 will have to rely heavily on its brand kudos to generate significant sales."

For more information on this topic contact Mako Analysis via their website at www.MakoAnalysis.com.

About Mako Analysis
Mako Analysis specialises in providing realistic research, actionable advice and bespoke consulting to members of the global wireless communications industry.
Our specialism in mobile communications is our strength as our organisation is deeply committed to this specific market segment. We are constantly looking across the globe and into the future for any and all opportunities and threats that will have an impact upon the wireless industry we see around us today. As a fiercely independent firm we accurately communicate this information via off the shelf and bespoke reporting as well as highly tailored consulting projects.
We know where our strengths lie, our mission is to help find, refine and continue to expand the strengths of our customers by providing them with the very best research and advice that the mobile industry has to offer. www.MakoAnalysis.com


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