|
22nd August 2005 - Opera Software, introduced Opera Mini,
a J2ME (Java 2 Mobile Edition) Web browser for virtually all
mobile phones. Opera Mini™ enables Web access on more
than 700 million low- and mid-tier Java-capable phones around
the world, finally bringing mobile Internet into the mainstream.
Opera Mini is a fast and easy alternative to Opera's mobile
browser, allowing users to access the Web on mobile phones
that would normally be incapable of running a Web browser.
This includes the vast majority of today's WAP-enabled phones.
Instead of requiring the phone to process Web pages, it uses
a remote server to pre-process the page before sending it
to the phone.
"Mobile Web surfing has until now been limited to more
advanced phones that are capable of running a browser,"
says Jon S. von Tetzchner, CEO, Opera Software. "With
Opera Mini, the phone only has to run a small Java-client
and the rest is taken care of by the remotely located Opera
Mini server. With Opera Mini™ you don't have to have
an advanced phone to surf the Web, which means that most people
can use it with their existing phones."
Installing Opera Mini is as easy as installing a ringtone.
Users simply send an SMS or visit a link through their WAP
browser to receive it, and they are online in an instant.
Because Opera Mini enables Web access on low- and mid-tier
phones, operators can now dramatically increase the average
revenue per user (ARPU) across their entire customer base
by stimulating the usage of compelling mobile Web services.
Opera offers full customization of Opera Mini to companies,
for example operators, broadcasters, mobile content providers
and the Internet industry, that would like to include their
own version of Opera Mini™ as part of their mobile content
offerings.
The first company to take advantage of Opera Mini is Norway's
leading commercial television station, TV2. It has bundled
Opera Mini™ with its mobile services in Norway to offer
its viewers a complete mobile content package that includes
a branded and advanced Web browser.
"Finally we see how we can generate revenue from real
mobile browsing," says Morten Holst, VP Strategy, TV2
Interactive. "By introducing TV2's portal through Opera
Mini™ we have combined the best of mobile services with
mobile Web access."
Availability
Opera Mini is available to end-users through operators and
companies that choose to include it in their offerings to
their customers. It is currently available as a pilot project
through TV2 in Norway, with wider availability to be announced.
Back to
News Reports
|
