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12th September 2005 - Bango, the mobile content enabler,
has announced today that it now provides mobile phone users
with the ability to pay for mobile content using their PayPal
accounts.
Bango has entered into an agreement with PayPal, to enable
content owners to deliver low cost, direct-to-consumer mobile
content, paid for using a PayPal account and one-click purchasing
from Bango.
With this agreement, mobile phone users can approve purchases
of content such as ringtones, games, wallpapers and videos
using pre-approved PayPal payments. Existing PayPal users
activate their accounts to pay for mobile content with a one-time
visit to www.bango.net on a personal computer. They register
their phone with Bango and make purchases through Bango, with
funds deducted from their PayPal accounts.
“Bango is continuously enabling more users worldwide
to access and pay for mobile content and services,” said
Anil Malhotra, VP of Alliances at Bango. “The agreement
with PayPal opens-up mobile content to tens of millions of
new users, in many new markets for mobile content.”
Content providers who sign up for the Bango Service can market,
sell and deliver their products and services directly to users
on all mobile networks. Bango enables a fast-track to market
for content providers, avoiding the need for individual contracts
on an operator-by-operator basis. In addition, Bango implements
and manages content standards and acceptable usage policies
from PayPal and the operators.
“Providing consumers with different billing options
will help spur the growth of mobile entertainment services
(gaming, ringtones, wallpapers, etc.); especially in regions
like North America, where most consumers are on networks that
are still closed to off-portal content and billing,”
said Tuong Nguyen, Research Analyst on Mobile and Wireless
at Gartner.
Bango gives content providers the services to ensure easy
access to their branded content, collection of micro-payments,
detailed tracking of user spending patterns and the tools
for viral marketing.
To ensure a streamlined user experience, the Bango system
automatically presents the best payment option depending upon
the user’s network, territory and previous payment history.
Payment options include on the phone bill (using the operator’s
own billing system or Premium SMS), PayPal, credit/debit card,
IVR or retail PIN.
About Bango
Bango has developed and deployed an open, global, infrastructure
platform that enables content providers to market, sell and
deliver their products and services directly to mobile phone
users on all mobile networks using the mobile Internet. This
"direct-to-consumer" approach operates alongside
the mobile operator's mobile content portals. Leading mobile
operators including Cingular, Vodafone, Orange, Telefonica
and O2 work with Bango to accelerate the growth of their direct-to-consumer
business.
The Bango platform has given mobile phone subscribers around
the world greater access to third-party content. Leading content
brands are now adopting the Bango service to engage with all
of their existing and potential mobile customers directly
- irrespective of mobile operator. For further information,
go to www.bango.com
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