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16th September 2005 - Samsung Electronics, one of the world's
leading manufacturers of mobile phones, and Bang & Olufsen,
one of the leading manufacturers of high-end audio and video
equipment, have announced a cooperation to develop a new mobile
phone concept. The intention is to create a truly unique product,
which breaks with conventional assumptions and expectations
and offers users a new mobile experience.
The cooperation will express the synthesis of the two companies'
respective competences within technology and design and builds
on Samsung's leadership within advanced mobile phone technology
and innovative solutions and Bang & Olufsen's leadership
within design, simplicity and user interface.
Furthermore, the two companies are working together on the
development of high-quality acoustics in Samsung mobile phones
applying the Bang & Olufsen patented ICEpower technology
that offers a unique combination of state-of-the-art audio
quality and ultra high efficiency.
“We are pleased to work with Bang & Olufsen who
share our passion for innovation and consumer-focused technology.
Samsung is always trying to push the boundaries of mobile
phone design and development and we consistently search for
innovative ideas and concepts across industries”, says
Kitae Lee, President of the Telecommunications Business in
Samsung Electronics. “This partnership will bring to
our customers a new way of thinking about the mobile phone.”
The cooperation between Samsung and Bang & Olufsen represents
their mutual focus on developing products that meet the highest
standards of quality, reliability and durability.
“We are happy to cooperate with Samsung and together
we want to create a mobile phone that is dedicated to communication
in a comfortable and convenient way. The design and use of
the p hone is very simple and straightforward, yet in every
aspect of the design there is a carefully thought through
relationship between form and function”, says Torben
Ballegaard Sørensen, CEO of Bang & Olufsen.
Bang & Olufsen CEO Torben Ballegaard Sørensen
adds, “In Samsung we have a valued partner. We now intend
to create a unique mobile phone together. The fact that this
cooperation is bilateral, where Bang & Olufsen delivers
enhanced acoustic capabilities for application in the Samsung
mobiles through the ICEpower technology, is a major contribution
to making the cooperation even more interesting.”
The new mobile phone will be launched in Europe , Russia
and Ukraine during the 4 th quarter of this year. It will
be distributed through both Bang & Olufsen stores and
in select high-end Samsung distribution partners.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2004 parent company sales of US$55.2 billion and net
income of US$10.3 billion. Employing approximately 113, 6
00 people in over 90 offices in 48 countries, the company
consists of five main business units: Digital Appliance Business,
Digital Media Business, LCD Business, Semiconductor Business
and Telecommunication Network Business. Recognized as one
of the fastest growing brands, Samsung Electronics is a leading
producer of digital TVs, memeory chips, mobile phones, and
TFT-LCDs. For more information, please visit www.samsung.com
Bang & Olufsen
Founded in 1925 in Struer , Denmark , Bang & Olufsen a/s
is world renowned for its distinctive range of quality consumer
electronic products that represent our vision: Courage to
constantly question the ordinary in search of surprising,
long-lasting experiences. The Bang & Olufsen Group manufactures
a unique range of televisions, music systems, loudspeakers,
telephones, medical, and multimedia products. With more than
2,400 employees and products sold in more than 60 countries
worldwide, Bang & Olufsen's turnover for the 2003/2004
financial year was DKK 3,613 million (EUR 486 million) .Further
information about Bang & Olufsen a/s is available from
www.bang-olufsen.com
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