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26th September 2005 - Expanding its wide range of elegant
and affordable phones for consumers in emerging markets, Nokia
today unveiled the Nokia 2652 phone. The stylish and functional
Nokia 2652 fold model builds on the success of the award-winning
Nokia 2650, adding two new design motifs, 'Cell' and 'Fleur'
with dark gray and pearl white key mats for consumers to choose
from. It is expected to be commercially available in October
2005 with an estimated retail price of 100 EUR before subsidies
or taxes. The Nokia 2652 will be available in Europe, Middle
East, Africa and the Greater China region.
Mobile subscriptions hit 2 billion
While the global mobile subscription base has now reached
the significant milestone of two billion mobile subscriptions
worldwide, Nokia sees plenty of untapped opportunities and
is committed to drive growth in new growth markets, like Brazil,
Russia, India, China and countries in Africa. In these markets,
affordability of mobile communications for subscribers is
the key factor.
"We are working with operators to offer affordable phones
and solutions that reduce the total cost of ownership of the
handset and mobile services," says Kai Öistämö,
Senior Vice President, Mobile Phones, Nokia. "Nokia was
the first vendor to focus on an extensive range of products
and network solutions in fast growing markets, and we remain
committed to introducing affordable, attractive phones with
well-considered features and innovative network solutions
to meet the communication needs of consumers in these markets."
"It is equally important for us to work closely with
government bodies to overcome possible barriers that are preventing
forward momentum. With the right combination of mobile phones,
network solutions, services and a regulated environment, we
envision a mobile landscape where operators can profitably
offer mobile services to a broader range of consumers for
as little as USD 5 per month. When the cost of mobile services
becomes this affordable, we foresee the growth curve in growth
markets accelerating sharply," adds Öistämö.
Nokia sells one billionth mobile phone
"The continued rapid growth in mobile subscriptions has
exceeded even the mobile industry's own estimates. Since the
early 1990's we have seen voice go truly wireless and mobile
phones evolve from voice centric to feature driven devices.
Earlier this summer, Nokia sold our one billionth mobile phone
- a Nokia 1100 sold in Nigeria," says Öistämö.
"It will be new growth markets like Nigeria that will
fuel the growth towards three billion subscribers by 2010."
As the industry leader in mobile devices, Nokia has introduced
hundreds of innovative mobile phone models since the early
1980's. The company has manufactured mobile phones in high
volumes since the beginning of 1990's, when the first digital
networks were introduced. In 1998, Nokia announced it had
manufactured its 100 millionth mobile phone, and became the
world's largest mobile phone manufacturer. In 2004, Nokia
was the clear market leader in mobile devices with volumes
of 207 million units.
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