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11th October 2005 - Zi Corporation, vendor of intelligent
interface solutions, will be showcasing its range of innovative
multi-modal input technologies and will share recent usability
findings at this week’s.Smartphone Show by Symbian (11-12
October, ExCel Centre, London). Zi’s technology is backed
by recent findings from user groups indicating Zi’s Qix™
service discovery engine makes devices more usable. And, it
is well known in the mobile industry that usability drives
usage which drives average revenue per user. Thus, industry
leaders are seeing Qix as a key enabler of the take up of
innovative 3G services.
In September, user groups trialed Zi’s Qix software.
The study revealed that:
• Majority of respondents commented that complex tasks
such as accessing the Internet, or applications on the handset
were made simple using Qix and the likelihood of them trying
these applications increased.
• Voice centric users indicated that text messaging
is much easier when using Qix with comments such as “I
like that it would make my life easier to send a text message.”
• Augmenting the mobile phone menu system for easier
access to phone features and services will likely improve
user perceptions and habits.
Zi will be giving personal demonstrations of Qix live on
Stand 83. In addition to showcasing its leading product range
including eZiTap™ intelligent multi-tap entry, eZiText®
one-touch prediction and Decuma® natural handwriting recognition,
Zi will be contributing to the technical seminars which are
an important part of the Smartphone event. These seminars
will provide a key learning opportunity and the chance to
see the latest phones, software developments and applications
demonstrated.
Jacques LaPointe, Director of Product Management at Zi Corporation,
will be discussing the key findings of the research in his
seminar presentation entitled: “Augmenting the UI to
Increase Usability, and Encourage Service and Application
Usage in the 3G Environment”. LaPointe will be speaking
at 1 pm on Tuesday 11 October.
LaPointe will be sharing some of the results of the new third
party focus group study on Zi’s new Qix service discovery
engine. “The study illustrates how in today’s emerging
3G and data-centric environment, voice centric users are still
struggling with simple phone functions and services and are
stubbornly clinging solely to voice usage,” said LaPointe.
“Using Qix, the study provides evidence that improving
the user interface with out-of-the-box thinking beyond the
traditionally structured menu and icon systems will change
user perceptions and lead to increased ease of use.”
The highlight of the Zi stand (Stand number 83) will be the
availability of download versions of some of its technologies
for Symbian OS devices to show attendees. Downloads include
eZiText – advanced predictive text for the 12 button
keypad (for select Nokia Series 60 handsets), eZiTap FEP –
predictive keyboard entry and Decuma – natural handwriting
recognition (both for Sony Ericsson P800/900/910 UIQ smartphones).
Normally available for US$19.95 through Handango, Zi will
be offering free downloads of these product to visitors to
the Smartphone Show.
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