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25th October - Orange recently announced the
launch of the UK’s first web integrated mobile music
download service. The service allows management, storage and
preview of tracks from the Orange Music catalogue, and enables
the transfer of digital music (e.g. MP3) from PCs to Orange
phones. The new music service, available on 1st November,
is being launched across the Orange range of 11 ‘great
for music’ handsets including three 3G handsets for super
fast download, all of which are priced from free on contract.
“Further to Strategy Analytics’ wireless benchmark
survey, which placed Music Player as the best in class service
in the UK, we have taken feedback from all areas to enhance
our service even further,” said Mark Ashford, head of
music, Orange UK. “We have listened to critics and consumers
alike and introduced web based previewing, storing, managing
and purchasing of music. The new Music Player features are
a huge leap forward in mobile music delivery and web integration,
and demonstrate our commitment to pushing the boundaries of
mobile music experience. We want to demonstrate a total music
experience for our customers. You have to ask the question,
why buy a separate music device this Christmas, when everything
you need is on an Orange phone?”
Manage tracks online
Music Player is accompanied by Music Player Manager, a web
based companion that synchronises with the Orange phone, allowing
users to manage music files and create personal playlists
online before transferring them to their mobile. Orange customers
can also use Music Player Manager to access, preview and purchase
music online from the 300,000 tracks available. (Increasing
to half a million tracks available by Christmas).
The new service also allows for complete track back-up, ensuring
their purchased tracks and playlists can be retrieved should
their handset be upgraded, lost or stolen. Users can log onto
Music Player Manager at: www.orange.co.uk/music
Convert digital music from your PC
The new Music Player also features Track Converter, an application
which users can download to their PC. Track Converter enables
Music Player users to convert MP3, WMA and WAV files into
the mobile format (aac Plus) and upload to the handset, whilst
complying with anti-piracy digital rights management regulations.
Great for music handset range
3G handsets:
• Nokia 6630
• Nokia 6680
• Nokia N70 (released later this month)
The full range of 11 handsets include both 3G and 2.5G handsets.
On November 1st the music hero handset, the SPV C550, will
launch with a stereo jack for connectivity to standard headphones
and a stereo cable, allowing users to plug into a home stereo.
Dedicated music hard-keys give direct access to music and
playlists and allow users to play, pause, skip forward and
skip back at the touch of a button.
The handset, which runs on the Windows Mobile operating system,
also features one of the best speakerphones found on any mobile.
The SPV C550 boasts 64MB of internal memory with an additional
512MB Mini SD card providing enough combined capacity to store
approximately 700 tracks.
Customers wishing to store more music can either buy a larger
memory card from an Orange store, or use Music Player Manager
to swap tracks to and from the phone.
Customers with ‘great for music’ handsets can download
the new Music Player for free from Orange World and as part
of the Orange TRY before you buy offer will be able to download
5 tracks free.** Music Player is available to both contract
and Pay-As-You-Go customers from 1st November 2005, with users
paying £3.00 for three tracks.*
*As part of the Orange 3 tracks for £3 deal. Individual
tracks are priced at £1.50 each
**Until 31st December 2005, any customer who uses Music Player
for the first time will receive 5 free tracks
Great for music handsets compatible with Music Player 2.1:
2.5G handsets:
• Orange SPV C550
• Orange SPV C500
• Nokia 3230
• Nokia 7610
• Nokia 6600
• Sony Ericsson P800
• Sony Ericsson P900
• Sony Ericsson P910
3G handsets:
• Nokia 6630 • Nokia 6680
• Nokia N70 (released later this month)
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