27th October - Optimus (Orange Portugal) is the first operator in the Portuguese mobile market and seventh operator in Europe to launch Tribes, a personalised search engine of Portuguese and foreign sites via the Optimus Portal brand "Portal Zone".

According to Fernanda Vasconcelos, Content Manager at Optimus: "In addition to the characteristics of a search engine, Tribes has additional functionality that permits its users to classify the various types of contents being researched by means of a coloured header, HOT or NOT , to move on to other contents using the NEXT button, or to set preferences via the pink button ."

Optimus went on to say: "This innovative service has been hugely successful throughout Europe and has now arrived in Portugal through Optimus, underlining the company's strategy of pioneering the launch of innovative tools that greatly enhance agility, mobility and optimise the time spent by each client."

John Whelan Founder of alatto said "Orange Portugal joins our other recent deployments of Tribes on seven other operator portals in Europe including Telfort (Holland), Orange/Mobistar (Belgium), and Telering (Austria). These deployments all launched within the last 6 months have delivered on average a five (sic) times increase in mobile data consumption"

About Tribes:

Tribes is a new way of rapidly accessing the best sites on your mobile phone through the addition of a toolbar with the following buttons:

Take me to the next site.
I like this site. It's been added to My Favourites. Now I can share it with my friends.
I don't like this site. Don't bring me to it again.
Personalise Tribes by selecting the categories I like. See My Favourites, Top 10 sites and more.

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