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2nd November - Nokia has introduced the Nokia
Local Content Channel Solution, CoolZone, that is a Bluetooth
based end-to-end solution for distributing digital content
to consumers' phones in retail locations. With CoolZone, retailers
like music stores, phone shops and cinemas, can offer promotional
or paid content, such as mobile games, wallpapers, videos
and music, to consumers in their stores.
"For consumers, CoolZone is a new and easy way to get
rich mobile content and information. Every time the consumer
visits a store, which has CoolZone service, she or he can
easily browse, preview and buy the latest content to his or
her phone. When using the service for the first time, the
consumer downloads a retailer branded application to the phone
in the retail location based on instructions provided in the
store. The payment for the downloaded content is done either
over the counter using vouchers or using premium text messages,"
said Sakari Kotola, Director, Nokia Ventures Organization.
"CoolZone is a truly smooth content download tool for
consumers."
The service is always customized according to the retailer's
or service provider's brand. In a way, it is a digital shelf
in a physical store. The retailer can easily change both the
design of the application and the content during special campaigns,
and the consumers will automatically experience the new campaign
the next time they use the service. But CoolZone is not just
a tool to sell content and organize promotional campaigns.
For the retailer, it is also an efficient tool for loyalty
programs.
The Nokia Local Content Channel Solution, CoolZone is based
on Bluetooth connection between a phone and a service point.
The solution consists of client software for the phone (Symbian
client for Series 60, Java for Nokia Series 40 and other manufacturers'
phones), a small multiradio Nokia Service Point LCP10 installed
in each service location and the Nokia Service Manager LCM10
for centrally managing the service points and the content.
The solution enables the delivery of any content supported
by the phones, including DRM protected content. While the
service is currently Bluetooth based, WLAN will be one of
expected additions in the near future, as more phones will
offer WLAN capability.
The Nokia Local Content Channel Solution, CoolZone will be
commercially available in the 1st quarter of 2006. Nokia will
optionally also provide the solution to retailers based on
a hosting model where Nokia takes care of everything from
content management to technical set-up.
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