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15th November - Telecom carriers apparently
are not providing wireless in their service bundles as frequently
as customers would like, reports In-Stat. According to an
In-Stat consumer survey, only 18% of current bundle subscribers
have wireless, even though 31.6% actually wish to include
wireless in their telecommunications bundle, the high-tech
market research firm says.
The struggle between wireless and wireline services for subscribers
and revenue seems to contribute to a tension between regulated
incumbent telephone companies and their affiliated unregulated
wireless companies. As a result, the telcos may be missing
an opportunity that the cable companies may soon be capitalizing
on.
A recent report by In-Stat found the following:
- Wireless has eroded the minutes of use for long distance
and local calling. Respondents report a mean reduction in
long distance minutes of 60% and local calling by 46.9%.
- Even though half of the wireline local and long distance
usage has been replaced by mobile phone use, 81% of consumers
want to keep their fixed line services.
- The survey also found that consumers still prefer easy-to-understand
service bundling and shy away from complex converged wireless/wireline
services.
This Market Alert is drawn from the In-Stat report, "Wireless
in the Consumer Telecom Bundle: Discounts without Convergence",
which covers the results of a survey that examines consumer
attitudes toward carriers, their current bundling spending,
and wishes for bundled services. It also covers erosion of
minutes of use for wireline long-distance and local calling
by wireless subscribers.
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