| 13th January 2006 - Mobile Action, a global leader in mobile
management software, today announced that it has developed a
secure method of delivering MP3 music and multimedia files to
cellular phone users using Digital Rights Management (DRM).
The new technology is part of FoneJoy, an enabling technology
that allows digital content providers to securely deliver content
for playback on both PC and cellular handsets, and allows consumers
to buy MP3 music files for playback on multiple devices.
FoneJoy is a secure transaction system that allows content
providers to manage the purchase of music, games, movies,
and other digital contents. FoneJoy includes DRM so providers
can limit the number of copies of copyrighted material, or
timelock multimedia files so they will only work for a pre-set
period prior to purchase. FoneJoy allows content providers
to deliver multimedia files to users over a broadband Internet
connection for transfer from a PC to a cellular handset. It
also includes its own downloadable music player that allows
users to create playlists and manage file transfers.
"Mobile Action is taking the lead to help content providers
retain control of copyrighted materials, and allow consumers
to make the most of their paid Internet music services,"
said Rebecca Chir, content manager for Mobile Action. "Verizon's
new V Cast music service only supports Windows Media Format,
which eliminates piracy by forcing users to buy music files
for each target device, such as their cell phone. However,
it also ignores the needs of the vast majority of Internet
music customers who already subscribe to iTunes or an MP3
music service. With FoneJoy, we provide more security options,
no matter what the media format. We give content providers
an alternative that lets them secure their contents for delivery
for playback on PC or cellular handset. It also gives users
more flexibility, since they can buy songs or videos once
and use them on both their PCs and their cell phones."
Rock Mobile in Asia has already signed an agreement with
Mobile Action to deploy FoneJoy to deliver MP3 music to subscribers
using DRM. Mobile Action expects to announce similar relationships
with MP3 music services and other content providers in North
America and Europe in the coming weeks.
About Mobile Action
Mobile Action is the leading developer of mobile management
software for the North American, European, Middle Eastern,
Asia/Pacific markets. The company's Handset Manager, Mobile
Action's trademarked mobile management software, links cellular
phones with PCs and allows users to store and edit files,
phone book information, appointments, ring tones, images,
and more. Handset Manager supports more than 600 popular mobile
phone models from well-known mobile manufacturers, including
Nokia, Motorola, Sony Ericsson, Siemens, Sharp, Panasonic,
Sagem, SAMSUNG, LG, Kyocera, Sanyo, Audiovox, Sharp, etc.
Visit Mobile Action at http://usa.mobileaction.com.
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