| 20th January 2006 - Kicking off the winter sports season,
Motorola Inc. and Burton Snowboards today announce the commercial
availability of the Bluetooth-enabled Audex Jacket Series.
Motorola and Burton are also expanding their global relationship
with the newly formed TEAMMOTO a Motorola-sponsored
snowboarding team comprised of Burton riders from across the
globe.
TEAMMOTO consists of elite riders including Hannah Teter
(USA), Luke Mitrani (USA), Marko Grilc (Slovenia), Jussi Oksanen
(Finland), Tadashi Fuse (Japan), and Kazuhiro Kokubo (Japan).
More information on TEAMMOTO can be found at www.hellomoto.com/burton.
It is with great enthusiasm that we announce the commercial
availability of the Audex Jacket Series and the furthering
of our relationship with Burton via the emergence of TEAMMOTO,
said Bruce Hawver, VP and Director, Companion Products Group,
Motorola, Inc. The team will push our products to the
limit every time theyre out on the slopes. Its
a great opportunity to get even more insight to the sport
we are manufacturing products for and work with athletes who
live and breathe something they are so passionate about.
The new Audex jacket allows winter sports enthusiasts to
experience seamless connectivity at the touch of a
button from one environment to the next. The product
was jointly developed by Motorola and Burton to bring wearable
technology to active consumers.*
At the center of the Audex jacket is a control panel located
on the left-hand sleeve, allowing for simple and easy access
to your incoming and outgoing calls, and music selections.
Connect a compatible Bluetooth-enabled mobile phone** to the
panel wirelessly, while hooking up your iPod® player via
hidden, unobtrusive wires within the jacket. Speakers and
a microphone are located in the hood for taking and making
calls as well as listening to music.
The Audex jacket is the first in a line of products co-developed
by Motorola and Burton. The next products, the Audex Protective
Gear, are expected to be available this month. The gear includes
the Audex Helmet and Audex Padded Hat, both equipped with
Bluetooth stereo headphones, featuring easy-to-use control
buttons for convenient and wireless on-the-go talking or music-listening.
Pricing and Availability
The Bluetooth-enabled Audex Jacket Series is now available
online at www.burton.com, Burton specialty shops and www.hellomoto.com.
Costs range from $599.95 for the jacket. For more information
on product and Motorolas relationship with Burton, please
visit www.hellomoto.com/burton.
About Motorola
Motorola is a Fortune 100 global communications leader that
provides seamless mobility products and solutions across broadband,
embedded systems and wireless networks. In your home, auto,
workplace and all spaces in between, seamless mobility means
you can reach the people, things and information you need
on the go. Seamless mobility harnesses the power of technology
convergence and enables smarter, faster, cost-effective and
flexible communication. Motorola had sales of US $31.3 billion
in 2004. For more information: www.motorola.com.
About Burton
Burton Snowboards is a pure snowboard company solely dedicated
to creating and perfecting a full range of the best snowboarding
equipment and apparel. Founded in 1977, Burton has fueled
the growth of snowboarding worldwide through its team of top
snowboarders and successful programs such as Learn To Ride
(LTR), the Chill Foundation and the Open Snowboarding Championships.
Privately held and headquartered in Burlington, Vermont with
international offices in Innsbruck, Austria and Tokyo, Japan,
Burton has been the industry market share leader since its
inception. www.burton.com.
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