| 9th Febuary 2006 - NTT DoCoMo, Inc. announced today that
it has agreed with Nippon Television Network Corporation (NTV)
on a business tie-up to develop content and related services
that combine mobile communications and conventional TV programs.
Under the agreement, the companies will form a seven-year
limited liability partnership, D.N. dream partners LLP, on
April 3, 2006 (tentative), with DoCoMo investing five billion
yen and NTV five billion yen. The partnership will invest
in content and also develop content itself, including TV programs
that can be viewed with mobile phones.
In addition, the two companies will jointly study new business
opportunities, including a service that combines so-called
"One-segment" terrestrial digital broadcasting that
will begin in Japan this spring, and i-mode™ services,
as well as content developed by NTV for DoCoMo's conventional
services such as V-Live™ video streaming and i-motion™
video clip distribution services. NTV entertainment events
with special activities for users of "Osaifu-Keitai"
phones equipped with IC chips are also planned.
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