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New video calling technology aids dating dilemma [Back to News Reports]
14th Febuary 2006 - Forget a romantic meal for two. This Valentine's Day 48% of twenty-somethings will be home alone - with London exposed as the most love-lorn city in the UK.

T-Mobile commissioned independent researchers ManPower* to interview over 2000 adults aged 20-29 in London, Edinburgh, Cardiff, Manchester, Birmingham and Leeds to shed light on the state of the nation's relationships.

Leading the lonely-hearts brigade was London with 61% admitting they would be spending February 14th alone - compared to just a quarter in Edinburgh - and 44% were desperate to find a last-minute date for the big day.

Lonely London also polled the highest number of long-term singletons with 44.5% admitting to being out of a relationship for over a year, compared to Mancunians where the majority are newly single with 37.5% splitting from their partners less than a month ago.

And it seems twenty-somethings are putting their careers before finding love. 67.4% said their biggest priority in life was their career - compared to just 32.6% who think love is most important.

To help love-starved Britons T-Mobile is hosting a series of dating events across the UK. Starting in London this week, they will launch the first video calling-dating event that sees new mobile phone technology help singletons find love.

Tracey Cox, the UK's leading relationships expert comments: "Dating in the 21st Century is a complex process, especially for young people in their twenties who face the juxtaposition of selfishly wanting to pursue their career aspirations while longing to find the perfect partner, to avoid Bridget Jones syndrome in their thirties.

"People are drawn to London to achieve their career goals, their lives are hectic, working long hours in a competitive workplace - and such conditions leave little time for dating.

"My advice is to make use of time saving technology to help you find love on the move, try internet dating or better still get your mates to do the searching for you, it will save you time and give you a wider circle of people to choose from - they can even text or video call you with prospective dates so you don't have to go on a blind date!"

T-Mobile is promising to lend a hand by hosting a dating event in London this week; they will use new mobile phone technology, video calling to help singletons find love. Using the latest Sony Ericsson K608i video calling handsets, T-Mobile will endeavour to find the perfect love match for contestants by allowing them to meet potential suitors via video calling, they can then decide whether they then meet face-to-face.

Phil Chapman, Marketing Director, T-Mobile UK comments: "The results show that in most cities across the UK, twenty somethings place great importance on their careers, but they also want to find love, especially with Valentines Day fast approaching.

"We wanted to create a fun dating event using video calling to show people how they can meet more people through their friends without the dreaded blind date! Each contestant at the event will automatically win a pair of Sony Ericsson K608i video calling handsets so that they can continue their love affair as the technology allows couples to stay close even when they're not together."

The event will take place this week at Dust Bar in Shoreditch from 7.30pm, for further information please visit www.t-mobile.co.uk/videocalling.

 

 

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