| 17th Febuary 2006 - Samsung, a leading provider of mobile
phones and telecom systems, is reinforcing its technology leadership
with the launch of a new HSDPA handset (model: SGH-Z560) for
Europe. The launch of this handset will be combined with Europe’s
first demonstration of High Speed Downlink Packet Access (HSDPA)
technology, reaching speeds up to 3.6 Mbps, at the 3GSM World
Congress in Barcelona.
The technologically advanced Z560 for Europe supports 1.8Mbps
data rates and comes in an ultra slim design. With a depth
of mere 16mm, the handset includes advanced features such
as a 2 mega-pixel camera with auto focus, external touch music
keys, 30 MB of internal memory and microSD external memory
slot. The Z560 is slim yet has a wide display for the convenient
use of multimedia functions at a very high speed data rate.
It uses a 2.3” QVGA 262K LCD to ensure a clear, sharp
screen image. The Z560 will be available in Europe at 2nd
quarter of 2006.
At the end of 2005, Samsung announced the introduction of
HSDPA phone for the first time in Europe through cooperation
with Vodafone and Qualcomm. Samsung has also demonstrated
the industry’s first HSDPA handset speeds of 3.6Mbps
at CES in January 2006 and will demonstrate the technology
for the first time in Europe at 3GSM.
Samsung’s 3.6Mbps HSDPA handset allows users to download
content much faster than on WCDMA or GSM/GPRS networks. For
example, downloading a 4MB mp3 file takes less than 10 seconds
at 3.6Mbps HSDPA. Demonstration of web browsing, as well as
streaming and downloading of content will be held to compare
the speed of 384Kbps (WCDMA speed) and 1.8 Mbps HSDPA phone.?
Kitae Lee, president of Samsung Telecommunication Business
stated: “Samsung is proud to showcase HSDPA technology
as the future of mobile broadband. By introducing our new
strategic model, Z560, Samsung will drive the commercialization
and deployment of HSDPA in Europe and lead the market. ”
HSDPA, a new form of mobile broadband, is capable of transmitting
data at speeds up to seven times faster than that of WCDMA.
Users can enjoy large-scale multimedia downloads, such as
DVD-quality movies and interactive multimedia games, with
high-speed wireless Internet access comparable to speeds of
fixed-line ADSL services.
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