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24th Febuary 2006 - Vodafone K.K. today announces the launch
of content for Vodafone live! CAST, an automatic content delivery
service scheduled to begin with the mid-March 2006 rollout
of two new compatible 3G handsets, the Vodafone 904T by Toshiba
and the Vodafone 804N by NEC. The visual mobile magazine “yubio”
will debut as the first available content. “AkibaRun!” and
“chu*rara” are scheduled to follow later in March to give
customers more variety to choose from.
More details of the mobile magazines scheduled for March
are as follows:
The name “yubio” comes from a play on words using the Japanese
word for thumb, which is “oya-yubi”. “yubio” is a visual mobile
magazine that readers can quickly flick through with their
thumbs, hence the name “yubio”. Targeted at males from 25
to 35 years of age, yubio aims to be a visually oriented all-round
entertainment magazine with set themes for each day of the
week. Each issue, delivered daily, will have approximately
15 pages.
”AkibaRun!” features up-to-the-minute information on products
hitting the stores and other items of interest from Akihabara,
the world-famous mecca for manga, anime, figurines and other
Japanese pop culture products. Experts on different genres
will also introduce best buy items in their columns. Each
issue, delivered daily, will have approximately 20-30 pages.
Targeted at females from 14 to 20 years of age, “chu*rara”
features information on “gal culture” (fashion, make up, social
circles etc.) and events originating from Shibuya, Tokyo’s
trendsetting entertainment district. Utilising its daily format,
“chu*rara” aims to help form reader communities by offering
sections for Sha-mail and other types of submissions and chances
for readers to become models in the pages of the magazine.
Each issue, delivered daily, will have approximately 20-30
pages.
Japan Mobile Communications Inc. (J-MOBILE) is developing
the mobile magazines listed above and Vodafone K.K. will present
them. To meet the diverse needs of customers, Vodafone K.K.
plans to offer an even richer selection of mobile magazines
in the future. Vodafone live! CAST aims to provide a new style
of mobile media that enables customers to enjoy the content
they want to read, whenever and wherever they want to read
it, delivered every morning directly to their handsets.
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