As Dirk Backofen, Head of Business Marketing at T-Mobile Germany, said, "The cooperation agreement with ADAC allows us to add the perfect finishing touches to our information and navigation services for motorists. In addition to offering NaviGate and TomTom as navigation solutions for mobile telephones, we are now providing simple access to ADAC’s targeted, personalized mobility and advice services, giving customers a safe and stress-free journey."

The ADAC Mobile Services application gives T-Mobile subscribers easy mobile access to ADAC telephone information services, whether they are looking for the fastest route or whether they break down on the motorway. Drivers and passengers can call the advice service they need via ADAC Mobile Services with just a few clicks and without having to enter any numbers. The application is available with a Windows user interface for the SDA, SDA II, MDA II, MDA III and the MDA compact. There is an added bonus for T-Mobile subscribers who use the T-Mobile NaviGate navigation system with their PDA telephones: with just one click they send details of where they are by SMS text message to the ADAC advisor during the telephone conversation. The advantage of this is that the advisor can provide quicker and more precise assistance. In addition to this breakdown service, ADAC’s traffic jam, travel and parking information services are available via the mobility portal. The ADAC dynamic parking information provides up-to-the-minute information on available parking spaces and the parking fees in countless towns and cities in Germany. T-Mobile subscribers can download the software for the ADAC Mobile Services at no extra cost at www.t-mobile.de/adac. The telephone information services of ADAC are subject to charges.

To mark the launch of their cooperation the partners are offering the T-Mobile SDA II including ADAC Mobile Services and NaviGate as a package deal with the NaviGate BlueKit for just EUR 1. The SDA II is a compact mobile telephone with web’n’walk Internet access, megapixel camera, a large color display and a wide range of organizer functions. The accessories include the complete hardware required for comfortable use of the NaviGate navigation system - from the GPS mouse for the satellite positioning (Global Positioning System) and charger leads to the car holder for the SDA II. The offer applies with a 24-month contract in the Relax 100 rate and while supplies last.

Right on time for the start of the special partnership offer, T-Mobile is launching the NaviGate test weeks: from 1 March to 31 May 2006 the flat rate of EUR 1.99 per route calculated, including possible updates, will no longer apply. Customers only have to pay the costs of the mobile data transmission according to the rate applicable. T-Mobile also has attractive data options with inclusive volumes to offer. T-Mobile NaviGate turns mobile telephones like SDAs and MDAs into mobile navigation centers: based on up-to-date maps and up-to-the-minute traffic information, NaviGate guides motorists to their destination along the best route, comfortably bypassing traffic jams wherever possible. And the navigation system not only works nationwide across Germany, it is also available for Belgium, Denmark, Finland, France, the UK, Ireland, Italy, Luxembourg, the Netherlands, Norway, Austria, Poland, Portugal, Sweden, Switzerland, Spain and the Czech Republic. NaviGate is an online navigation system; the navigation data are transmitted via GPRS (General Packet Radio Service) from the T-Traffic telematics headquarters direct to users’ mobile telephones.

Back to News Reports