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| Nokia Mobility Hosting solution for
mobile service providers [Back
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4th April 2006 - Nokia today launched its Nokia Mobility
Hosting solution for mobile service providers, offering them
the chance to quickly roll out new, exciting services for subscribers
while keeping investments in check and uncertainties to a minimum.
Separately, Nokia announced it had won a push to talk (PoC)
hosting trial agreement with Mobitel Slovenia. In 2005, Nokia
won push to talk hosting agreements with mobilkom austria and
3 Scandinavia, and Nokia is currently in hosting solution talks
with a number of service providers across the globe.
Hosting is now starting to take off, and is expected to grow
sharply in the coming years as operator competition intensifies.
Research group Ovum forecasts the size of the hosting market
to double to 1.35 billion euros by 2009 from around 670 million
in 2005.
"As the telecommunications market converges, operators
are increasingly looking in the mirror and asking themselves
what sort of role they want to play in this process. They are
scrutinizing their business models and asking what is a core
activity and what isn't," said Jean-Charles Doineau, Service
infrastructure practice leader, Ovum.
"We feel operating service platforms is one area that some
operators will offload to outside parties in the coming years.
Only a handful of vendors have started to look at the potential
in this market, and Nokia is one of them," he said.
The business environment for mobile service providers is becoming
tougher, and new multimedia services are becoming increasingly
complex to install and maintain. By opting for Nokia's hosting
solution, operators can focus squarely on winning and retaining
subscribers by offering popular services such as PoC and multimedia
messaging.
"Nokia is unmatched in its ability to serve operators'
needs, from networks to devices to services. With our global
footprint of hosting centers, including the new Nokia Global
Networks Solutions Center in Chennai, we are in a prime position
to tap the growing hosting market and ensure the best hosted
solutions for our customers," said Patrik Sallner, Head
of Hosting Service Line, Networks, Nokia.
"Thanks to our broad mobile solutions portfolio and the
customer understanding we have from our Enterprise Solutions,
Mobile Phones and Multimedia businesses, Nokia can help service
providers accelerate the time to market of new offerings. Hosting
is a partnership that benefits both sides, allowing them to
share initial start-up costs and also reap rewards once the
services take off," Sallner said.
Hosting is one of the many tools that Nokia can offer operators
to help grow their business in the face of ever-toughening competition
and growing technological complexity. Hosting sits alongside
Managed Services to form one of the main pillars of Nokia's
growing Services business unit. Nokia is a leader in the managed
services market, with 39 agreements in 30 countries.
Nokia provides a full range of support and services to help
operators differentiate and innovate their mobile offerings,
with close to 20 years' experience in the field. Services comprises
over 30 percent of revenues in Nokia's Networks business group,
and the figure is growing.
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