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| Use your phone to conduct daily transactions,
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21st April 2006 - Nokia, Royal Philips Electronics, Vodafone
and the Rhein-Main-Verkehrsverbund (RMV), the regional public
transport authority for the Region Frankfurt Rhine-Main in Germany,
have announced that following a successful ten-month field trial,
Near Field Communication (NFC) technology will be deployed in
a commercial environment. Nokia 3220 mobile phones with integrated
NFC technology can now be used as electronic bus tickets and
act as loyalty cards for discounts at local retail outlets and
attractions. Everyone of the approximately 95.000 residents
in the city of Hanau can now enjoy the ease and convenience
of NFC for mobile ticketing in public transportation, simply
with the swipe of their compatible phones.
Most people have their mobile phone with them wherever they
go, so the possibility to use the phone to conduct daily transactions,
such as transport ticketing and access to services, adds great
value for consumers. The NFC enabled Nokia 3220 mobile phones
have been tested by 160 residents for use in the public bus
system in the city of Hanau. At the end of the trial more than
90% of the trial participants considered this a positive, convenient
system worth continuing.
Local Vodafone shops will offer the NFC-enabled Nokia 3220 handsets
immediately for sale, allowing passengers to hold their mobile
phones close to the reading device to enter and disembark from
a city bus in Hanau. At the end of the month, the customers
will receive an invoice from the local public transport operator
outlining all trips taken, and the costs, which are calculated
using the best available fares at the time of travel.
The results of the RMV trial clearly demonstrate that consumers
like the simplicity of using NFC for secure payment and ticketing
for public transportation in a real-city environment. As a key
technology and market driver for NFC, all parties are extremely
pleased to see the world's first commercial rollout in Germany.
The strong collaboration to deliver on the promise of the technology
was key to the consumer acceptance. Technology should be easy
to use and make people's lifes simpler and more enjoyable. With
the commercial rollout of NFC in a variety of applications,
the promise is being realized.
In addition to public transport ticketing, a newly introduced
local leisure card - the "RMV-ErlebnisCard Hanau"
loyalty card - will be incorporated into the NFC-enabled phones.
This feature will enable mobile phones to receive discounts
at RMV's 14 selected retail partners in the area including restaurants,
shops and local attractions.
About Rhein-Main-Verkehrsverbund GmbH (RMV)
RMV is one of the largest Regional Public Transport Authorities
in Europe which provides its services for five million inhabitants
in the state of Hess/Germany. RMV is responsible for organization
and co-ordination of the operation of regional rail services
as well as for integrating long distance, regional and (sub)urban
rail services in to an overall mass transit system, including
156 public transport companies. www.rmv.de
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX:
PHI) is one of the world's biggest electronics companies and
Europe's largest, with sales of EUR 30.4 billion in 2005. With
activities in the three interlocking domains of healthcare,
lifestyle and technology and 159,200 employees in more than
60 countries, it has market leadership positions in medical
diagnostic imaging and patient monitoring, color television
sets, electric shavers, lighting and silicon system solutions.
News from Philips is located at http://www.semiconductors.philips.com.
About Vodafone
Vodafone is the world's leading mobile telecommunications group
with operations in 26 countries across 5 continents, as well
as 33 partner networks. As at 31 December 2005, Vodafone had
179 million proportionate customers worldwide. For further information,
please visit www.vodafone.com <http://www.vodafone.com>
.
About Near Field Communication (NFC)
NFC technology evolved from a combination of contactless identification
(RFID) and interconnection technologies. NFC operates in the
13.56 MHz frequency range, over a distance of typically a few
centimeters. NFC technology is standardized in ISO 18092, ISO
21481, ECMA (340, 352 and 356) and ETSI TS 102 190. NFC is compatible
with Sony's FeliCa(TM) card and the broadly established contactless
smart card infrastructure based on ISO 14443 A, which is used
in Philips' MIFARE® technology. www.nfc-forum.org.
About Nokia
Nokia is a world leader in mobile communications, driving the
growth and sustainability of the broader mobility industry.
Nokia connects people to each other and the information that
matters to them with easy-to-use and innovative products like
mobile phones, devices and solutions for imaging, games, media
and businesses. Nokia provides equipment, solutions and services
for network operators and corporations. www.nokia.com
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