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28th April 2006 - LG Electronics said it has agreed to supply
its LG-U900 mobile phone, which supports the digital video
broadcasting handheld ( DVB-H ) standard, to Italian mobile
telecommunications service provider, Hutchison.
Hutchison Italy, the country’s largest 3G telecommunications
provider, has exclusive DVB-H broadcasting rights for the
2006 World Cup. The company will provide video footage of
all World Cup matches beginning June 6, through the Hutchison’s
service channels, ‘La3’.
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Mr. Mun-Hwa Park, President and CEO of LG
Electronics Mobile Communications Company, said: “We
are so proud that LG is supplying the world’s first
commercially available UMTS (WCDMA) DVB-H phone through
Hutchison Italy. LG has already proven its unrivalled
mobile multimedia technology in 3G markets by introducing
a seri es of first-of-their-kind models including SDMB
and TDMB handsets. LG will continue to introduce advanced
te chnology that is second-to-none in the mobile TV industry.”
Mr. Vincenzo Novari, the CEO of Hutchison Italia said
at the ceremony, “With support from LG Electronics,
our company will strengthen its leadership in the 3G
mobile communication market.”
LG’s new LG-U900 DVB-H handset features a 2.2-inch
‘wide-swing’ screen for mobile TV viewing. Its premium
digital broadcasting functions include ESG (Electronics
Service Guide) and CAS (Conditional Access System).
These functions shall support enhanced business models
for mobile and broadcasting operators. Users can watch
TV for up to three hours because of the phone’s long
battery life. The LG-U900 is also equipped with a 1.3
mega-pixel & VGA digital camera, an internal memory
capacity of 58MB.
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- Weight : 110g.
- GSM Triband (900/1800/1900MHz).
- GPRS (General Packet Radio Service) Class 10.
- UMTS (Universal Mobile Telecommunications System) 2100MHz.
- 2.0 WAP browser.
- Support Bluetooth connectivity.
- Support DMB (Digital Multimedia Broadcasting) function.
- Support Java platform.
- MMS (Multimedia Messaging Service).
- Rotational 2.2” 262144 colours TFT LCD display screen.
- 1.3M resolutions digital camera with video recorder/playback
and digital zoom function.
- MP3/MPEG4 player.
- Call vibration.
- Voice recording function.
- 64 bit MP3/MIDI polyphonic ring tone.
- Text input predictive software.
- MicroSD/TransFlash card expansion slot.
- USB client.
- Downloadable applications, games, pictures, animations
and ring tones.
- 60MB internal memory.
- Alarm clock, calendar, calculator, memo, Email, PC sync,
photo album, photo editor, screensaver,
- wallpaper and games.
The UMTS (WCDMA) DVB-H technology evolved from DVB-T, European
terrestrial digital broadcast technology, becoming the European
mobile broadcast standard. It provides high-speed data transmission,
a variety of channels, a high-resolution screen and strong
mobile broadcasting.
LG produces handsets using all available mobile broadcast
technologies including DVB-H, DMB and MediaFLO. I n January
2006, LG became the first company to develop and introduce
3G UMTS (WCDMA) DVB-H, CDMA MediaFLO an d DMB phones. LG introduced
the world’s first 3G UMTS (WCDMA) TDMB phone, the LG-V9000,
in September 2005.
According to Strategy Analytics, a predominant worldwide
handset market analysis company, mobile TV phones w ill reach
8 million units globally by the end of 2006 and the mobile
TV market is expected to grow to 120 million subscribers by
2010.
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