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6th June 2006 - Ericsson today announced an end-to-end IPTV
solution. The offering will make possible a complete range
of IPTV services, such as broadcast TV (both standard and
high-definition quality), video on-demand, network personal
video recording and electronic programming guides.
Ericsson's solution provides telecom-grade performance, meets
scalability requirements and involves complete life-cycle
management. It also includes guidelines for integration with
IP Multimedia Subsystem (IMS) functions, such as charging
and end-user authentication, which is unique on the market.
It combines its portfolio with key products from world-leading
partners.
Claes Ödman, Vice President, Multimedia Solutions, Ericsson,
says: "IPTV is much more than traditional TV broadcast over
the IP network - it is about integrating media with communications
services to deliver personalized, interactive television no
matter where the viewer is."
The end-to-end solution is the first step in Ericsson's long-term
evolution of TV services.
"Based on our broadband experience, our standardization efforts
and our global IMS leadership, Ericsson has a long-term vision
for TV and a migration path to help operators meet the challenge,"
Ödman says.
Ericsson's vision of personalized IPTV services delivered
over broadband is based on open standards, including the combination
of Digital Living Network Alliance (DLNA) technologies, for
digital entertainment, with the IMS standard for delivering
enriched communications services. Ericsson is committed to
working with appropriate standardization bodies to achieve
economies of scale and interoperability in IPTV reference
architecture and interfaces.
The evolving IPTV service will also offer advantages for
end users over traditional broadcast-TV services, because
it will allow full personalization and interactivity. IPTV
also promises integration of content and communication services,
as well as converged services across mobile terminals and
home devices. IPTV service providers will benefit with the
ability to launch and upgrade service offerings quickly and
easily.
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