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8th June 2006 - LG Electronics (LG) launched the world’s
first 3G UMTS(WCDMA) TDMB(Terrestrial Digital Multimedia Broadcasting)
handset in Europe. The company provided 400 of its LG-V9000
handsets to BLM (Bavarian Regulatory Authority for Commercial
Broadcasting) at the ‘TDMB World Cup Trial Service Conference’,
held today at the Literatur Haus in Munich, Germany. The LG-V9000
is the only model which meets BLM’s technology requirements
for mobile TV phone. It will be used by members of the World
Cup Committee and international media during the World Cup
trial service, allowing them to watch digital broadcasts of
World Cup matches while on the move.
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Mr. James Kim, President & CEO of LG Electronics
Europe, said, “Customers will experience UMTS(WCDMA)
TDMB technology firsthand with the LG-V9000. This phone
can provide the highest-quality World Cup video footage
to our European customers, compared to other TDMB products.
This model is a testament to LG’s creativity and
state-of-the-art technology, which is driven by the
pursuit of providing fun and convenience to customers
in their everyday lives.”
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At the conference, LG also showcased its latest TDMB products
including handsets, laptop computers, PDA, and car terminals,
in front of industry VIPs. LG’s demonstration showed
how TDMB technology in real life. Attending the event were
senior executives from BLM, Debitel, MFD, T-Systems, and WorldDAB,
as well as the Korean Minister of Information and Communications
and researchers from top electronics and telecommunications
research institutes in Korea.
The LG-V9000 supports GSM (2G), GPRS (2.5G), UMTS(WCDMA)
(3G) and TDMB as well, providing the most advanced TV viewing
features. With its 2.2-inch wide-swing LCD, users can watch
TV programs for up to three hours straight and even record
one-hour programs the phone’s large memory capacity.
Using LG’s internally developed DMB chip, the V9000 provides
a perfect picture on a high-resolution screen and has a 3D
surround sound system.
LG also launched the LG-U900, the world’s first commercially
available UMTS(WCDMA) DVB-H phone through Hutchison in April,
2006. With its success, LG has earned a reputation as the
leader in mobile TV technology, developing handsets compatible
with all mobile TV standards.
DMB(Digital Multimedia Broadcasting)
DMB technology enables users to watch terrestrial broadcasts
of the best image quality and talk on the phone simultaneously,
thanks to the adoption of the LG’s internally developed
DMB-receiving System-on-Chip (SoC) which incorporates “Mobile-XD
engine.” The terrestrial DMB SoC can be applied to mobile
phones, notebook computers, PDAs, and car terminals. With
LG’ DMB technology, the terrestrial DMB phone resolves
problems surrounding bulky terminals and power consumption
issues.
In September, 2004, LG was first to develop the TDMB (Terrestrial
DMB) receiving System-on-Chip (SoC). The company also developed
Advanced Technology Systems Committee (ATSC), a standard for
digital TV broadcasting.
LG’s DMB phone is a historical achievement in DMB technology.
For the first time in the world, a mobile phone is able to
play H.264 at 30 fps (frames per second) and take advantage
of the VHF 200MHz TDMB frequency. Moreover, it boasts pioneering
technologies, enabling digital TV broadcasting to be viewed
on its high-resolution LCD, a large memory capacity and a
longer-lasting battery.
TDMB service was launched in December 2005 in Korea and TDMB
handsets have been promoted since early 2006.
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