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19th June 2006 - HTC recently launched the world's first
tri-band 3G Windows Mobile Pocket PC [TyTN] and 3G smartphone
[MTeoR] under the new HTC brand identity.
HTC will continue to support its operator-branded products
and OEM partners as a key priority. At the same time, HTC
will provide its new branded products to its existing Qtek
channels, distributors, enterprise and operators, who do not
carry operator-branded products. Migrating the Qtek brand
to the new HTC brand identity will enable HTC to provide better
direct support to those customers.
HTC is well known in the industry as the company behind many
of the most popular operator-branded devices. It has established
unique partnerships with key mobile brands, including the
leading operators in Europe, US and Asia, and supplies products
to industry leading OEMs. HTC will also continue to support
in-life Qtek products to its European channel and distributor
partners.
Peter Chou, CEO of HTC Corp. said: "We have a rich heritage
of innovation and aim for our products to continue being the
devices of choice on the Microsoft Windows Mobile platform.
Our operator and OEM strategy remains key to this success,
and we are committed to further strengthening our partner
relationships by providing customised and differentiated offerings."
Pivotal to HTC's further strengthening of its European presence
is the development of a comprehensive, multi-channel support
package for retail, distribution and operator partners to
help them maximise market opportunities.
The package for partners will include: richer device propositions,
dedicated customer support, product training and toolkits,
online and marketing support. It has also launched its first
range of accessories - including Bluetooth headsets and in-car
kits.
Peter Chou commented: "We are known for our relentless
dedication to innovation. Smart mobility, the convergence
of business applications and consumer functionality, is the
future. We aim to continually develop new products to empower
users on the go, providing more freedom in the way they live
their lives."
The first devices to be offered with HTC brand are the HTC
TyTN and the HTC MTeoR. These will be available from late
July.
"We're thrilled to see HTC launching the TyTN and MTeoR
under the new HTC brand, which further adds to HTC's stellar
record of innovation on the Windows Mobile platform,"
said Pieter Knook, Senior Vice President, Mobile & Embedded
Devices Division, Microsoft Corp. "These devices are
defining a whole new category of phones with a range of entertainment
and productivity options. An HTC brand also brings more choice
to Windows Mobile customers in a rapidly growing and increasingly
diverse mobile market."
The HTC TyTN is the latest innovation from HTC. It delivers
a wealth of rich features, showcasing the ultimate 'Office
in your pocket' experience for business users on the move.
Business critical functionality, encased in a sleek, stylish
form factor, offers the ultimate range of connectivity options
including: tri-band UMTS 3G which will allow users to roam
across Europe, US and Asia, plus GSM, GPRS, EDGE, Wi-Fi, Bluetooth,
and a mini-USB port, making data transfer simple - anytime,
anywhere.
Designed with easy messaging in mind, TyTN features Direct
Push email technology available with Windows Mobile 5.0, internet
browsing, synchronization with Microsoft Outlook® Calendar,
Contacts and email, and the ability to work on applications
in the Microsoft Office suite such as Word, Excel®, PowerPoint®
and viewing PDF documents. TyTN comes equipped with a slide-out,
ergonomic QWERTY keyboard and 2.8. colour display with touch-screen.
It also features a jog wheel for easy, one-hand operation.
TyTN is not all work and no play. It's easy to sync-up to
a PC to download music, video and pictures, and store them
on a micro SD card to play back on the go. It is also a sharp
shooter, featuring a 2 Megapixel camera with macro mode, on-screen
controls and DSC (Digital Still Camera) functionality plus
a second camera for video telephony. Available in Black &
Silver, the TyTN doesn't compromise in style. TyTN offers
maximum functionality packaged in a sleek form factor, weighing
in at 180g but extremely compact in size.
The HTC MTeoR, the world's first 3G Windows Mobile 5.0 Smartphone,
is a stylish, slim-line, candy bar device. It may be small,
just 112.4 x 49 x 14.8mm and weighing a mere 120g, but this
neat device is a powerful and "smart" phone. The
HTC MTeoR features Windows Mobile 5.0 Direct Push technology
for immediate synchronization of email, calendar and notes
plus document viewers for PDF, Word, Excel® and PowerPoint®.
It.s the ideal choice for busy people on the road who only
want to carry one small device.
With superb multimedia functionality it.s easy to store and
play back music, video and pictures on the move. Coupled with
its large 2.2. TFT LCD screen and built-in 1.3 Megapixel camera,
the MTeoR truly has smart style.
Both devices will be available across Europe from late July.
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