30th June 2006 - Contentment – one of London’s most experienced digital content makers – has helped develop the format for 3’s World Cup offering, ‘Berlin or Bust’, which launched on 9th June.

The programme, which is fronted by Sam Delaney, is an irreverent and entertaining look at the tournament, providing fans with previews and reviews of every day’s action. Each night Sam Delaney will present alongside footballing legends Ray Wilkins and Les Ferdinand plus a host of football-loving celebrities guests, from Bez, to Michelle Marsh, to Aldo Zilli. ‘Berlin or Bust’ will offer a riotous magazine alternative to traditional football TV shows. 3 customers will be able to tune into two daily editions of Berlin or Bust – a Preview and a Review – both timed to keep fans entertained whilst on their way to watch games or on their way back from the pub. The show will be available free to all 3 customers throughout the tournament.

The shows will feature video diaries from each nation's most colourful and eccentric fans, daily reports from Ally McCoist in Germany and exciting competitions with match tickets up for grabs.

Sam Delaney, Contentment partner and ‘Berlin or Bust’ presenter, said: “Developing concepts for such a tiny screen pushes you creatively – you can’t rely on big visuals to do the entertaining, so the gags have to be simple and smart. It's no good just making a conventional TV show and shrinking it down to mobile size. You have to bear in mind that the viewing experience is more intimate – people are often watching the show on the bus or the toilet and listening through headphones.

Everything from the set to the presenting style has to be toned-down and understated.”
NB: Filming and content management is being executed by etv (formerly known as enteraction tv): the UK’s leading player in the New Television, providing an end-to-end solution for new market entrants in digital media.

About Contentment: Contentment produces audio-visual content across a range of digital platforms including broadcast, web, video podcasting and mobile phones. Established in 2003, Contentment was one of the first to tackle digital content and hence have become pioneers in the field. Contentment’s roots lie in the advertising world, combining the experience of veteran commercials producer Danny Fleet, award-winning commercials director Theo Delaney and writer/broadcaster/media commentator, Sam Delaney. Contentment offers a range of services spanning campaign-planning, scriptwriting, production, seeding and effectiveness tracking.

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