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13th July 2006 - A new report from analyst firm Juniper Research
predicts that Broadcast Mobile TV will reach revenues of $11.7bn
worldwide by 2011. Japan is predicted to lead the market with
revenues reaching $2.9bn and the US will follow closely at
$1.8bn. The UK is also predicted to be a key market at $989m.
Total Revenues for Streamed & Broadcast Mobile TV Services,
2006-11 ( $ millions ). |
Although Japan is initially offering a free service
on its ISDB-T ‘One Seg’ network, Juniper Research
predicts that it will start charging for the service
in 2008. Japan, US and UK markets are prime breeding
grounds for mobile television viewing mainly because
of the large appetite for TV viewing.
Although South Korea has had a head start in broadcast
Mobile TV with its DMB efforts, Japan and the US will
overtake it in terms of the number of subscribers, purely
based on the larger mobile subscriber base. Of the overall
broadcast Mobile TV subscriber market Japan, US and
South Korea will make up 39%, with the other major markets
being Germany, Italy, UK, India and China, making up
36% by 2011. Juniper Research has short listed 26 key
countries/regions around the world for broadcast Mobile
TV services.
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Aditya Kaul, Senior Analyst at Juniper Research and report
author stated that, “2006 has been an interesting year
for Mobile TV with a large number of announcements concerning
broadcast Mobile TV trials and rollouts, many of them timed
with the World Cup in mind. The key highlights have been an
increased uptake in streamed Mobile TV services and surprising
results from broadcast Mobile TV trials, showing a dramatic
increase in the average time spent by the consumer on watching
Mobile TV”
However, there is still some skepticism in the degree of
success for broadcast Mobile TV. “Broadcast Mobile TV
is definitely a step in the right direction but its success
will depend on many factors such as the type of content, content
rights, security, spectrum availability, business models,
regulation and quality of indoor coverage”, Aditya adds.
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