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14th July 2006 - Palm announced it has forged a new relationship
with Vodafone targeted at expanding the adoption of wireless
push email in Europe.
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The Palm(R) Treo(TM) smartphone that will result from
this collaboration will represent an industry first
by operating on Vodafone's 3G/UMTS network and delivering
the hallmark Palm experience on top of the Microsoft
Windows Mobile(R) operating system. The new Treo smartphone
will be available first to Vodafone customers in multiple
European countries, including the UK, Germany, Spain,
Italy and Netherlands, before the end of the calendar
year.
"Partnering with Vodafone, a world-class mobile
operator, is a significant step to accelerate our geographic
expansion and serve more European customers," said
John Hartnett, Palm senior vice president of worldwide
sales and customer relations. "This collaboration
will provide a powerful tool for enterprise customers
that delivers on the Palm promise of ease of use and
lets mobile professionals be fully productive away from
the office."
Today, only an estimated 2 percent of business email
inboxes worldwide are accessed via mobile, according
to market research firm The Radicati Group. Palm, Vodafone
and Microsoft will target this large, untapped market
with real-time push email using Microsoft's Messaging
and Security Feature Pack available on Windows Mobile
5.0, which includes Direct Push Technology and enhanced
security features.
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"Vodafone's business customers expect us to help them
increase productivity and make the most of their business
and personal time," said Nick Jeffery, global director
of Business Marketing, Vodafone. "The new Treo smartphone
will be a market-leading device, which combined with our high-speed
3G/UMTS network and real-time push email, will make this an
invaluable business tool."
"The new Treo based on Windows Mobile will offer a unique
experience for mobile business users in Europe and will be
an attractive proposition for organizations considering mobile
deployments. The combination of powerful and familiar software,
a fantastic user experience and world-class service through
one of the leading mobile network operators in the world is
a winning formula for businesses and organizations in Europe,"
said Suzan DelBene, corporate vice president of marketing
for the Mobile and Embedded Devices Division at Microsoft.
Information on the new Treo smartphone will be shared closer
to commercial availability.
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