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7th August 2006 - Sony Ericsson has launched a Mobile
Cinema operation for the release of the new multimedia
smart phone, the M600i. To watch Final Fantasy©
VII Advent Children in its whole length and in DVD-like
quality on a mobile: this is what Sony Ericsson offers
in exclusivity to anyone buying their new phone. A 512MB
micro memory stick, containing the full-length movie
in 256MB will be presented in an exclusive offer to
each buyer of the new Sony Ericsson M600i. From August
1st in the 223 Phone House retail stores in France.
Thanks to Mobiclip™, the optimized video codec
patented by the French company Actimagine; in one click,
pictures come to life as if you were at the movies.
The animation film Final Fantasy© VII is played
on Sony Ericsson’s M600i, in DVD-like quality,
full screen, at 30 frames per second, while limiting
power consumption. You just need to insert the memory
card into the phone, click on the icon on the screen,
and the film starts.
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“We want to make Mobiclip the reference for mobile cinema
in terms of video technology, while offering a unique experience
to the consumer: quality of content, quality of picture, ease
of use, and a lot less power consumption”, reminds André
Pagnac, Chief Executive Officer of Actimagine. “Our collaboration
with Sony Ericsson offers to everyone the opportunity to live
the unique experience of Mobile Cinema on the new M600i.”
Sony Ericsson’s new M600i is a 100% multimedia mobile.
Besides a unique design, with an extra large (2’’66
and 262 000 colours) touch panel screen, push e-mail functions,
a multi functional AZERTY keyboard and an Opera 8.0 navigator,
the M600i offers the state-of-theart in terms of sound and
picture. It’s an extraordinary piece of technology which
may lead every one to re-live, anywhere and at any moment
the emotions of the best cinema movies, on their mobile.
Sony Ericsson launched with a great success mobiles destined
for specific use such as music, with the Walkman® brand,
and pictures with the Cyber-Shot™ brand. Today, it has
become possible to watch a video clip, a concert or even a
movie with an exceptional quality of sound and picture, thanks
to the Mobiclip program by Actimagine. Sony Ericsson is launchingthe
Mobile Cinema in partnership with The Phone House stores in
France.
“This operation is the achievement of our will to offer
consumers open platforms which will permit them to open up
to progress in multimedia, with the advantages of mobility”
declares David Mignot, Marketing Director for Sony Ericsson.
It’s in view of this that the M600i is registered: a
defined product, with extended capacity for personal or professional
messages, as well as a touch panel offering infinite possibilities
such as internet access or Mobile Cinema… for anyone
who wants their mobile to be more than just a mobile.
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