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5th September - Building upon the success
of last year's highly popular L'Amour Collection, Nokia
has unveiled three new mobile phones to meet the growing
demand by stylish consumers the world over. From the elegantly
iconic Nokia 7390, Nokia's first 3G fashion phone, to
the truly desirable Nokia 7373 and the timeless Nokia
7360, each model from the latest L'Amour Collection draws
its design inspiration from tribal art and ethnic decoration.
The result - a beautifully designed, intelligently considered
and exceptionally crafted range of mobile phones, in a
palate of colours and textures to meet every desire.
Finding inspiration in the faded luxury of grand architecture,
the models from the L'Amour Collection will be appreciated
as much for their exotic design as well as their impressive
sophisticated set of features. Forms remain modern, round
and pure. An earthy palate of colour and traditional materials,
updates the bohemian feel of the earlier collection. Aspects
of embroidery, 3D appliqué, ceramic tiling and
other traditional decoration are refined and modernised
through a new craftsmanship - resulting in beautifully
embossed leather finishes and graphics which are sublime
yet eclectic. Further unexpected combinations enhance
the splendour of the L'Amour Collection, as does the mix
of traditional handcrafts with cutting edge technology.
The collection espouses a 'nouveau-ethnic' feel - the
muted tonality and bleached colour reflecting fashion's
new and sophisticated way of incorporating decoration. |
Nokia 7390: Professional elegance with a modern edge
This sleek, elegant fold phone, consummately blends precision
technology with groundbreaking design. As Nokia's first 3G
fashion phone, the Nokia 7390 combines exquisite materials
and design innovation within a fully featured phone. The 3
megapixel camera and WCDMA high-speed connectivity is subtly
hidden within ceramic-inspired shell and leather panels. Ideal
for a 24/7 lifestyle, the Nokia 7390 is available in two colours,
a Bronze Black version provides a masculine feel, echoing
cigar parlours and oak-panelled studies of a by-gone era.
The Powder Pink model is a daring combination of ceramic white
and powder pink, a colour palate currently found on fashion
catwalks and furniture fairs.
The estimated retail price of the Nokia 7390 is expected to
be approximately EUR 450, excluding taxes and subsidies.
Nokia 7373: Metropolitan style, fluid form
Ethnic patterns and a compact swivel design gives the Nokia
7373 its fresh look and perfect grip. Elaborate tribal markings
provide a unique point for contemporary design interpretation,
where form and decoration are married seamlessly together.
This results in finely tooled surfaces, exquisite detail,
embossed finishing and further decoration when the mobile
phone is opened, proving that the Nokia 7373 is a veritable
treasure chest of reference and culture.
The Nokia 7373 is available in Bronze black, Powder Pink and
Black Chrome, with a wide array of complementary graphical
themes. The estimated retail price of the Nokia 7373 is expected
to be approximately EUR 350, excluding taxes and subsidies.
Nokia 7360: Subtly styled, elegantly compact
The Nokia 7360 is an elegant and compact mobile phone, subtly
styled with accents inspired by metal, leather and transparent
surfaces. The innovative use of materials gives this mobile
phone its unique character, which evokes modern design classics.
A tactile inlayed leather effect gently wraps around the phone,
meeting smooth ceramic-inspired surfaces and glistening metallic
details. The Nokia 7360 comes in two colour options. A chrome
and black original that is strong, streamlined and reliable.
The Powder Pink girlish, charming and undoubtedly the phone
that Lewis Carroll's Alice would have used had she needed
to make a call from Wonderland.
The estimated retail price of the Nokia 7360 is expected to
be approximately EUR 200, excluding taxes and subsidies.
The renewed L'Amour Collection is a universal journey of romance,
a fusion of technology with traditional craft and a union
of ancient art with modern communication. Each model from
the L'Amour Collection is expected to begin shipping this
fall.
Technical highlights:
Nokia 7390
- WCDMA (3G) offering high speed streaming, video calling
- 3 Megapixel camera with autofocus and integrated flash
- Music player with one-button access
Nokia 7373
- 2 megapixel camera
- Music, video player, twin stereo speakers
- Complementary fashion headset, pouch and phone jewellery
Nokia 7360
- Stereo FM radio, integrated camera, MMS
- MP3 ring tones
- Nokia Xpress Audio Messaging
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