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9th September - Nokia and Yahoo! Inc. today
announced that Yahoo! Search has become a more integral
part of the Nokia Mobile Search application, a simple,
convenient, and fast way to find and connect to local
services, websites, images, and mobile content - all from
the palm of your hand. This cooperation allows Nokia to
strengthen the Internet search offering on Nokia Nseries
multimedia computers and other Nokia S60 devices. Yahoo!
will provide state-of-the-art web and image search results
in more than 10 languages on a wide variety of Nokia devices
to give consumers real-time access to information and
content.
Nokia and Yahoo! have been working together since April
of 2005 to establish an optimal Internet experience, including
search, for consumers on their mobile devices. Nokia is
dedicated to creating an experience that is deeply integrated
into the other functions of the device. This agreement
is an expansion of an already strong cooperation between
leading players in their respective domains - Yahoo! in
Internet services and Nokia in mobile devices.
"Nokia is extremely focused on providing the multimedia
computer user the easiest route to explore the Internet
and find what they need while they are on the go, such
as images, facts, restaurants and addresses," commented
Ralph Eric Kunz, vice president, Multimedia Experiences,
at Nokia. "Combining Yahoo!'s proven expertise in
search on the web with Nokia's understanding of mobile
user interfaces, makes the Nokia Mobile Search experience
unrivalled in the industry."
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"Yahoo! is excited to continue our deep partnership
with Nokia and find new, innovate ways to integrate mobile
search into the Nokia S60 handsets and Nseries multimedia
computers," said Christian Lindholm, vice president,
global mobile products, Yahoo!. "Working with Nokia allows
us to deliver a compelling mobile search solution directly
to the millions of consumers wanting to use their mobile device
to search for and find the information that's important to
them."
This cooperation has already started to drive consumer usage
of Mobile Search. Early data shows that 86 percent of all
image search results are opened, 36 percent are added to the
Gallery and 85 percent of all Web searches resulted in a browser
being launched to access the searched for information. The
Nokia Mobile Search also increases consumer discoverability
of search on mobile devices as in many cases search will be
accessible directly from the menu screen.
The Nokia Mobile Search application is available in select
markets in the standard sales packs of the Nokia N80 Internet
Edition, Nokia N73, Nokia N93, Nokia N70, Nokia N71, Nokia
6630, Nokia 6680, and Nokia 6681. It is also offered as a
free download for more selected Nokia S60 devices from www.nokia.com/mobilesearch.
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