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Nokia N93 DVB-H Mobile
TV
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26th September - Global mobility leader
Nokia and Vietnam Multimedia Corporation announced a jointly-inked
deal to launch commercial mobile broadcast TV services
based on Digital Video Broadcast-Handheld (DVB-H) technology
in two key Vietnamese cities by end-2006. The agreement,
Nokia's first commercial mobile TV service rollout in
the Asia Pacific region, is also among the first of Nokia's
commercial rollouts globally. Nokia is currently spearheading
several trials in Asia Pacific, Europe and North America
countries. VTC, Vietnam's leading national broadcaster
and operator in digital broadcasting, will make available
its mobile PayTV services to consumer subscribers in Hanoi
and Ho Chi Minh City by end-2006. |
Nokia Nseries DVB-H multimedia device Consumers in both cities
will be able to enjoy seven digital TV channels as well as
a video-on-demand service from a catalog of selected titles
offered by VTC. The service is available on Nokia's Nseries
DVB-H enabled multimedia devices, delivered by the Nokia N92
which will make its debut in Vietnam for this purpose. Le
Doan Quan, Director, VTC mobile TV company said: "The open
technology platform solution provided by Nokia resonates with
VTC's vision of increasing choice and participation for consumers
and other technology providers. Nokia implementation uses
the OMA DRM approach for services and content delivery protection
thus enabling many additional possibilities such as delivery
of ringtones, logos, music, videoclips, games and large file
applications, in addition to the ordinary TV programmes. This
equips VTC with a cost-effective and future-proof platform
for driving the development of the vibrant multimedia ecosystem
in Vietnam."
Jawahar Kanjilal, Director, Experiences, Nokia Multimedia
Asia Pacific said: "We are delighted to be part of this
great development in Vietnam. This marks the beginning of
exciting times in the Asia Pacific broadcasting industry,
bringing digital television to consumers' pockets and ushering
in a new era of personal interactive entertainment. The Nokia
N92 multimedia computer will be a key element of this consumer
offering, and we look forward to the continuing development
of mobile TV services in the region." Under the agreement,
Nokia and VTC are committed to jointly propel the consumer
adoption of mobile entertainment services in Vietnam. After
taking mobile TV services commercial in Hanoi and Ho Chi Minh
in 2006, VTC plans to extend the coverage to a national level
over a two-year period.
DVB-H is a robust broadcast-to-mobile technology which provides
excellent reception of the ordinary television broadcasting
in digital format on mobile phones and television screens
mounted on-board public and private means of transportation.
DVB-H was chosen based on its merit to support mobility, efficient
power management, and DVD quality audio and video services
without disturbance.
In the Asia Pacific, Nokia spearheaded several mobile TV
technology showcases in countries such as Singapore (with
Mediacorp & M1), Malaysia (Astro & Maxis), as well
as in India and Taiwan. As an industry leader, Nokia also
participated in many industry-wide events demonstrating simulcast
mobile TV content together with players in the media and entertainment
industries. In Australia, Nokia is also in the midst of a
DVB-H trial first started last July 2005 with the Bridge Networks
& Telstra consumers in Sydney. In Europe, Finland, Digita,
supported by Nokia, has been awarded an operator license and
is working to debut DVB-H mobile TV services soon. Italy has
also launched a DVB-H service, while many other regions in
the world are expected to follow suit with the commercialization
activity once their own trials are concluded.
Mobile TV Broadcasting allows the user to watch their favourite
TV programmes such as dramas, news, music, sports and documentaries
on their mobile device. The service works by receiving a digital
TV broadcast signal optimized for mobile devices from the
air in much the same way as televisions at home do. Channel
guides will also be broadcast allowing users to keep abreast
of the latest programmes on air. Broadcast Mobile TV is not
the same as a streaming video service over 3G or GPRS where
each recipient gets a separate copy of the program stream.
Rather, one simultaneous TV stream can be received at any
time by any number of users enjoying high picture quality
and low battery power consumption.
About VTC
Vietnam Television Technology Investment and Development Company
(VTC) is the leading and sole state-owned enterprise under
Vietnam Television. It was established in 1996 as a result
of the amalgamation between VTC's predecessor, Intedico, with
two other companies (Telexim and Ratimex) and is now the principal
provider of and investor in television and radio equipment
and technology for the whole country. VTC prides itself on
employing more than 4000 people with Master and Ph.D degrees,
the rest having B.Sc and Associate Diplomas, and is working
towards achieving the strategic goal of Vietnam Television:
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