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14th October - Sony Ericsson
today announced special silver versions of the K800 and
K790 Cyber-shot™ camera phones as used by James Bond
in the eagerly awaited new Bond movie, Casino Royale.
These exclusive new camera phones which will be available
for a limited period of three months, enable the world’s
most famous secret agent to stay on top of the action
with exactly the same sense of style and performance as
Sony Ericsson phones bring to everyday life. So whether
it’s ‘enemy surveillance’ or you just want
to take high quality photos and share them instantly with
friends and family, the Cyber-shot™ K800 and K790
phones are a must.
Casino Royale is released globally on 17 November 2006.
Daniel Craig stars as "007" James Bond, the
smoothest, sexiest, and most lethal agent on Her Majesty's
Secret Service. Based on the first Bond book written
by Ian Fleming, the story reveals the making of the
world's greatest secret agent.
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“With both the latest Cyber-shot™ phone and the
M600 Smartphone being used to assist the non-stop action in
Casino Royale, plus a major marketing promotion to coincide
with the launch of the movie, this is yet another example
of collaboration between us and Sony Pictures Entertainment,”
says Jan Wareby, Corporate Executive Vice President and Head
of Sales and Marketing at Sony Ericsson. “The special
silver edition Cyber-shot™ camera phones will allow Bond
fans to personalize their experience of this fantastic movie
whilst also enjoying one of the best performing camera phones
on the market.”
The silver K800/K790 phones are a natural fit with the cool,
sophisticated style of James Bond – a man who doesn’t
do things by half-measures. Both are highly capable mobile
phones that also provide cutting edge camera features, a 3.2
Megapixel camera with Autofocus, Xenon Flash for lowlight
conditions and BestPic™, which allows the user to take
nine pictures of a moving object simultaneously and choose
to keep the best shot. High speed 3G data transfer then allows
the user to share images easily and instantly so you can share
them with friends, colleagues - or even MI6 – as you
take their picture.
No special edition handset of this caliber would be complete
without a host of “007”-themed content. The silver
K800 and K790 Cyber-shot™ phones are equipped with Bond
wallpapers, music ringtones and the full video movie trailer.
The phones also offer Picture Blogging for uploading photos
to a personal online blogsite & PictBridge™ for printing
direct to a printer, without the need for a PC or laptop.
The special edition Silver K800 (Dual mode UMTS 2100MHZ &
GPRS) and K790 (Tri Band EDGE) Cyber-shot™ phones will
be available worldwide during Q4 2006.
Full phone specifications available on request.
Sony Ericsson Mobile Communications serves the global communications
market with innovative and feature-rich mobile phones, accessories
and PC-cards. Established as a joint venture by Sony and Ericsson
in 2001, with global corporate functions located in London,
the company employs approximately 6,000 people worldwide,
including R&D sites in Europe, Japan, China and America.
Sony Ericsson celebrated the 5th anniversary of the start
of the joint venture on 1st October, 2006.
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