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12th December - Ericsson and Napster announce the first European
launch for Napster Mobile, with Irish mobile phone operator
O2 Ireland. O2 Ireland is also the first operator to launch
Napster Mobile in i-mode.
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O2 Ireland customers will be able to search,
browse, preview and purchase full-length songs from Napster's
immense catalog and enjoy Ericsson-aggregated personalization
content via their i-mode, WAP and Java-enabled wireless
handsets.
The service also features a recommendation engine which
makes content recommendations based upon each consumer's
musical taste, and dual delivery, a feature that sends
a copy of the content purchased on the handset to the
customer's PC.
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Napster Mobile gives customers access to Napster's expert
programming on the handset, including featured artists and
top tracks of the day.
Gerry McQuaid, Commercial Director, O2 Ireland, says: "We
are delighted to be the first mobile operator in Europe to
launch Napster Mobile. The Napster brand is instantly recognisable
as one of the world's biggest music brands with 2 million
tracks available immediately for our i-mode customers. Our
customers have asked us for on-line music brands and we are
delighted to provide the Napster catalogue as part of our
i-mode service."
John Hennessy, country manager, Ericsson Ireland, says: "We
believe that O2 Ireland's subscribers will find this a very
attractive service to use. Music is an important area for
telecom operators and now Napster Mobile service with i-mode
functionality opens up possibilities for other i-mode operators."
Brad Duea, Napster's president, says: "We're incredibly
excited to be partnering with O2 Ireland on the European launch
of Napster Mobile and are confident that the mobile service
will prove as successful as its online counterpart. With over
3 million available tracks, Napster Mobile gives music fans
the freedom to explore the biggest mobile music catalog whenever
and wherever they want, making it the perfect extension of
Napster's existing service."
Ericsson will host, integrate and manage the round-the-clock-operations
of the service for O2 Ireland under a managed service agreement.
Hosting is a part of Ericsson's managed services offering
and it is a business model that makes it easy, fast, and cost-efficient
for operators to launch the service.
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