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15th January - Vodafone introduced a range
of three new exclusive special edition consumer handsets
to support the official launch of the new Vodafone McLaren
Mercedes team in Valencia.
The range of Vodafone McLaren Mercedes handsets comprises
the Vodafone McLaren Mercedes 770SH (3G) and Vodafone
McLaren Mercedes GX29 (2G), two clam shells from Sharp
and the 3G broadband slider Vodafone McLaren Mercedes
- SGH-Z720M from the Samsung Ultra Edition. The design
of the new handsets mirrors the new team identity and
car design, featuring a chrome silver cover with highlights
in the Vodafone McLaren Mercedes team ‘rocket’
red colour. The handsets, which offer Vodafone live!
consumer services, include video clips and images of
the Vodafone McLaren Mercedes racing car in the new
2007 livery as well as a sleek menu design, special
ring tones and a racing game.
Vodafone McLaren Mercedes handset range has a mobile
phone for everyone. The Vodafone McLaren Mercedes GX29
- a 2G Vodafone live! handset is based on the iconic
GX29 clamshell design and the Vodafone McLaren Mercedes
770SH 3G handset features a 1.3 mega pixel camera. The
3G broadband slider Vodafone McLaren Mercedes - SGH-Z720M
offers even faster access to multi media services such
as mobile TV and full track music downloads, faster
download of music and video files and high speed download
of emails when the handset is used as a modem for laptops.
The handset also features a 3 mega pixel camera with
auto focus.
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“These new exclusive special edition consumer handsets
offer our customers a unique opportunity to get closer to
the new Vodafone McLaren Mercedes team, accessing exclusive
pictures and latest news throughout the Formula 1 racing season
through Vodafone live!”, said Frank H. Rövekamp,
Global Chief Marketing Officer Vodafone. “Both Sharp
and Samsung have helped us deliver innovative and unique handsets
that will help our customers make the most of their time.”
“It’s great to see Vodafone and the team at McLaren
Mercedes working closely together to ensure the delivery of
these unique handsets, offering compelling content and creating
greater affinity to the team,” said Ron Dennis, Managing
Director, McLaren Mercedes.
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