23rd January - The Awards ceremony, which is taking place in Dublin on Friday 9th February 2007, is a platform to honour and celebrate Irish creativity, talent and achievement within the Irish and International film industry.

On the night, MIG will enable mobile voting for four categories:

TV Personality of the Year
AIB Best Irish Film
Best International Actor
Pantene Best International Actress

Film enthusiasts are invited to vote via their mobile phones by texting the word ‘WIN’ plus the name of their chosen winner to the shortcode ‘53345’. Alternatively, votes can also be made online. Anyone who votes for the Awards will automatically be entered into a competition, run by the IFTA, to win a prize, specific to each category. Prizes include trips away – Six Nations match in UK, shopping trips, VIP tickets to the show, and more. Details about the nominations are on www.ifta.ie

Previously, Mobile Interactive Group has powered the voting on many nationals TV favourites shows such as, The X Factor, I’m a Celebrity… Get me out of here! Soap Star Super Star and Dancing on Ice.

Barry Houlihan, MD, Mobile Interactive Group commented: “This is the first year Mobile Interactive Groups technology has been selected to power the voting at this prestigious International event and this demonstrates that MIG is becoming a major provider of mobile interactive solutions to the Irish market.”

Back to News Reports