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29th January - Apple's iPhone was the talk of the town
after its January 9 launch. Industry observers were
by and large impressed with the new device, praising
its user interface, innovation, and seamless integration.
But two senior ABI Research analysts wireless
research director Stuart Carlaw, and principal mobile
broadband analyst Philip Solis point out that
while the iPhone is undoubtedly clever and capable,
it is not correct to call it a smartphone, as much of
the media has done.
ABI Research defines a smartphone as a cellular handset
using an open, commercial operating system that supports
third party applications. The iPhone runs the Apple
Macintosh computer operating system, OS X, so at first
glance it would seem to fall into the smartphone category,
which might help justify its announced $500+ pricetag.
But, says Solis, "It turns out that this device
will be closed to third party applications.
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Therefore we must conclude at this point that, based on our
current definition, the iPhone is not a smartphone:
it is a very high-end feature phone."
Feature phones' functionality (dictated by the software which
controls the hardware) is closed and controlled by an operator
or the device manufacturer, whereas smartphones are supported
by a third-party ecosystem, where competition in the software
space creates applications that add value. "Sure,"
concedes Solis, "feature phones have third party applications
too but these are relatively weak and limited applications
that work with the middleware such as Java and BREW. Applications
designed for smartphones can be written to access core functionality
from the OS itself, and are therefore usually more powerful
and efficient. The competition in an open environment also
yields more cutting edge, rich applications."
Stuart Carlaw adds, "Consumers will not be willing to
settle for a second-rate cell phone just to have superior
music. Apple must get the phone engineering part of the equation
right, and it is difficult to see how they will accomplish
that with no track record in the industry. Even though they
are working with some prominent suppliers, the task of putting
all of the building blocks together cannot be underestimated."
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