 |
9th March - Alcatel-Lucent is demonstrating,
for the first time in Germany, seamless access on a
single device to a selection of Mobile TV channels delivered
via either 3G or broadcast networks, including German
language channels RTL Mobile TV, National Geographic
Channel and Eurosport. This demonstration, which is
taking place in Alcatel-Lucent’s premises in Stuttgart
in front of representatives from German operators and
TV broadcasters, is based on the new DVB-SH mobile broadcast
standard using the S-Band.
Thanks to Alcatel-Lucent’s Mobile interactive TV
solution, users are also able to interact with the content
of all the 3G and broadcast Mobile TV channels available
on the terminal. This achievement is opening the way
to a truly interactive and personalized Mobile TV experience
for the mass market and to the provisioning of new services
offered as a complement to Mobile TV such as voting,
content downloading or mobile commerce. These features
also enable the delivery of personalized advertisements
to mobile TV viewers.
For the first time in Germany, Alcatel-Lucent is also
demonstrating plain broadcast Mobile TV in the S-Band
using SAGEM myMobileTV handsets.
|
