| 14th June- The GSMA is rebranding the 3GSM World Congress
and its sister event in Asia to reflect their role encouraging
the development of compelling new mobile services for end-users.
Set to take place in Macau in November, the 3GSM World Congress
Asia will now be called the Mobile Asia Congress and the 3GSM
World Congress in Barcelona has been rebranded as the Mobile
World Congress.
“Both the GSMA and the Congresses are focused on helping
operators use the potent platform provided by today’s
highly-capable and extensive mobile networks to better serve
the many needs and desires of this industry’s almost
3 billion customers,” said Rob Conway, CEO of the GSMA,
which owns both the Barcelona and Macau events. “Attracting
visitors from the information technology, entertainment and
financial services industries, as well as the mobile industry,
the Congresses provide forums for the cross-pollination of
services, ideas and business models.”
The two Congresses, which attract speakers, exhibitors and
visitors from across the world and all segments of the mobile
market, serve one of the world’s most widespread and
fast-growing industries. The mobile industry has added one
billion new connections in just two years and is set to pass
the three billion milestone in August, according to the mobile
industry research service, Wireless Intelligence.
The Mobile Asia Congress will take place in the vibrant entertainment
hub of Macau, where it will be well-placed to cover the evolution
of mobile music, games, films, advertising and other multimedia
entertainment, as well as China’s imminent adoption of
3G technologies.
The GSMA has also announced today that GSMC, its subsidiary
that runs the Congresses, has appointed John Hoffman, a dynamic
and experienced mobile industry executive, as CEO. Having
served as a senior executive with mobile operators in both
the U.S. and Europe and CEO of mobile technology suppliers
fastmobile and Roamware, Mr. Hoffman has extensive experience
of the many facets of the mobile industry.
“We appointed John to take on this challenging role
because he has the in-depth understanding of mobile communications
and the commercial acumen necessary to ensure that the Mobile
Congresses in Macau and Barcelona remain at the forefront
of this fast-moving and fast-growing industry,” added
Mr. Conway.
Mr. Conway also announced that Bill Gadja, the GSMA’s
Chief Marketing Officer, has taken on the newly created role
of Chief Commercial Officer at the GSMA. Instrumental in the
GSMA’s groundbreaking work with the Sundance Institute
and the Bollywood film industry, Mr. Gadja will lead the development
of media and entertainment programmes within the GSMA, as
well as the expansion and delivery of the Association’s
Mobile Innovation Programme.
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