| 25th June - Strategy Analytics released its latest camera
phone market evaluation, "CMOS Beats CCD in Half-Billion
Global Camera Phone Market," which concludes that the installed
base of camera phones will exceed One Billion in 2007, as mature
market replacement sales above one megapixel and emerging market
first digital camera phone purchases (typically VGA) continue
to drive sales.
Neil Mawston, Associate Director and Chief Mobile Imaging
Analyst, commented, "Camera phones have been a huge success,
with unit sales rising from three million in 2001 to 500 million
last year. As CCD continues to lose the sensor wars in the
mobile space, Micron, Omnivision and other CMOS vendors have
been the prime beneficiaries."
David Kerr, Vice President of the Global Wireless Practice,
added, "The camera phone market is now entering its third
phase where the focus will move from Megapixel and basic image
enablement to the quality of the imaging experience. In North
America, and Western Europe, One Megapixel devices are now
table stakes, while niche devices with five Megapixels or
more will rise to over 2 percent of sales this year. Features
such as zoom, flash and autofocus will become critical differentiators
in 2008 and beyond."
Other key findings:
* Global camera phone handset revenues will grow to over $120
Billion by 2011 when one- third of the world population will
own a camera phone.
* Nokia, although not first to market in this class, is the
clear market leader at 28 percent global share, while Motorola
also shipped over 100 million units in the last 12 months.
* Honorable mention must also go to SEMC, which has raised
the user experience bar for camera phones with their Cybershot
range, and has outperformed in this category as well as in
the music domain.
* VGA camera phones' share of the market will fall from 38
percent to under 7 percent over the forecast period.
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