| 28th June - E-wallet phones, GPS phones and related services
are gaining traction today in the Japanese mobile phone market,
reports In-Stat. Mobile TV phones are expected to gain favor
as well, once there is a good revenue-generating business case,
the high-tech market research firm says. A trend-setting market,
Japan provides a model for how other markets may adopt new mobile
phone features.
“In the advanced Japanese mobile phone market, the shipment
of 3G phones exceeded 92% of 47.8 million phones sold in 2006,”
says Allyn Hall, a Director with In-Stat. “The market
is full of excitement as phones with brilliant displays, rich
multimedia capabilities and various novel functions were introduced
last year to gain customer acceptance and market share.”
Recent research by In-Stat found the following:
In 2006, 43.5 million 3G phones were sold in Japan.
Camera, music player function, and above 2.4-inch screens
with at least 240*320 resolution have become standard.
98 new 3G models were launched in the last 12 months in Japan.
The research, “3G Mobile Handset Trends in Japan”
(#IN0703679AW), covers the market for mobile phones in Japan.
Getting to know the latest features of Japanese phones and
how the business works is instructive in reaching for the
same success in other markets. This research explores the
key enablers of every novel function/service, why customers
like them, and how likely other markets are to adopt them.
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