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9th August - Telstra announced it had increased its 3G mobile
base by more than 530 per cent in the year to 30 June 2007,
catapulting its total number of 3G mobile subscribers to more
than two million and cementing Telstra as the clear market
leader.
There are now more than one million Next G network
subscribers alone since it was launched in October last year,
overshadowing CDMA subscribers for the first time.
Telstra CEO, Mr Sol Trujillo, said customers had quickly
realised the benefits of the Next G network - Australia's
largest and fastest national mobile network.
"The speed, coverage and features of our world-class
Next G network are second to none and have opened up
new opportunities for our customers," Mr Trujillo said.
"We are really pleased that our customers have adopted
Next G services at rates even faster than we had hoped
for. It demonstrates people are ready to change the way they
use their mobile devices, to assist how they work, live and
play. It also shows that the competitive market works best
and that customers will always make choices for themselves.
"For example one Tasmanian salmon farmer, Tassal, relies
on the Next G network to remain in touch with its staff
managing the salmon out at sea and expects to see savings
of more than $100,000 per year by remotely inputting data
from the barge. An accounting specialist business, Bishop
Collins, saves more than $500 per week by working with clients
on location to access information on the spot. In the Abrolhos
Islands off the Western Australian coast, pearl farmer and
jewellery designer Jane Liddon can compete on an international
basis by quickly sending large files such as photographs and
designs to buyers overseas.
"We have seen amazing growth in BigPond® services
over mobile since the Next G network was launched -
over 90 percent of Next G network customers have visited
"My Place" with - one click' and there has been
a 39 per cent increase in customers visiting Sensis search."
Hundreds of thousands of small businesses, enterprises and
consumers have also embraced the freedom that Next G
wireless broadband offers - providing access to work files,
personal and work email, their calendar and contacts - in
more places across Australia than any other network can provide.
"Mobile data has really taken off since we launched
the Next G network - we already have six times more
customers using BigPond Wireless Broadband and Telstra Mobile
Broadband on the Next G network than we do on the old
EVDO network.
"It clearly shows how important high speed wireless
services and network coverage 100 times greater than our closest
3G competitor is to our customers," Mr Trujillo said.
Consumer customers have also shown that their mobile phone
is now more than just a voice device, it is an important and
integral part of their life, a must have that has changed
the way they live work and play.
"Entertainment has been a big winner in the consumer
market as our customers use their mobile phones for music
downloads, games and Foxtel by mobile. Figures for the second
half of this year show Foxtel by Mobile subscribers were up
by 18 per cent to 50,000, more than 400,000 music streams
were downloaded and 300,000 games downloaded," Mr Trujillo
said.
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