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10th August - Estimates of iPhone shipment volumes in the
first weekend they were available have ranged from 140 thousand
units to 500 thousand units depending upon who was asked.
Meanwhile, ABI Research forecasts that the smartphone market
segment will grow from 218 million units in 2007 to 426 million
units in 2012.
Now that we have a little distance from the launch, its
time to ask: Will the iPhone change the smartphone market?
According to Stuart Carlaw, wireless research director at
ABI Research, the answer is a qualified yes.
The iPhone will not revolutionize the smartphone market,
he says, but it is a significant evolutionary step forward.
As was pointed out once its specifications were made public,
the iPhone is not cutting-edge telecommunications. Where it
is radical in its user-interface and functionality
it will certainly change forever the way handset manufacturers
think about their design philosophies. And from the commercial
point of view, it is significant in the way it assembles its
offerings in a completely integrated, brand-heavy package.
Certain technologies critical to the interface are likely
to receive greater attention as a result of the iPhone, particularly
touch-screens, which will become more sensitive, and accelerometers,
which the iPhone uses to orient its displays and active/deactivate
controls depending on how the handset is held.
Carlaw adds that, The iPhones effect on the market
will be similar to that of Motorolas RAZR It will spawn
a number of look-and-feel-alikes and will be seen as a benchmark
for future design. One thing for certain is that the product
is not intended to be an enterprise device, so its impact
will be most keenly felt in the high-tier feature phone market
and in the emerging prosumer market segment.
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