5th September - UK based C3 is attending IBC for the first time to launch its Multimedia Video Studio – a software package that allows broadcasters to manager video calls received from Viewers’ 3G phones.

The idea is that a viewer can become a roving reporter for the broadcaster.

The broadcaster can monitor, store, edit and broadcast live 3G video calls as they are received simultaneously from many viewers – and interact with the caller.

The Multimedia Video Studio runs on C3’s SeTeCa multimedia platform. It answers each call, plays the file and puts it in a queue of incoming calls on the workstation. Each incoming video is displayed simultaneously on a laptop or PC in a series of mini screens. The editor or broadcast team can view them and decide if they want to talk to an individual caller. If so, they press a button to talk. The editor can either review the footage on the PC or can send the live feed from the viewer’s mobile directly on air.

John Wood at C3 says: “ We are in talks with a number of broadcasters including GMTV and we understand that this meets their requirements very well. Unlike other systems, this allows the production team to monitor a number of simultaneous feeds at the same time.”

The SeTeCa system can be expanded to provide as many lines – or channels- as needed to meet the level of incoming calls. It provides facilities to manage and analyse calls received from viewers: analysis by time received, call duration and it will manage the sending of responses. SeTeCa is short for “See it, Text it, Call it” and describes a multi-channel system that manages high volumes of incoming calls from fixed phone, mobile phone or email.
[END]

About C3 Ltd

C3 Ltd is Europe’s leading supplier of standards-based communications platforms for call handling and e-business. The company has installed many thousands lines of communications technology for corporates and service providers since 1990. Applications include: prepaid telephony, emergency call out, IVR, speech recognition, contact centre, virtual call centre, voicemail, automated solutions, SMS, IdTV, VoIP and Status Messaging. C3 is based in Cambridge UK and is a member of NOC. C3 Ltd works with technology partners Aculab and Dialogic, an Intel company.